- Actors' Salaries Vs. Viewer Value: Finding The Right Formula
TV Watch, Wayne Friedman - Wednesday, June 15, 2011
Low salaries for well-known actors? How should the average TV viewer fe ...
- Possibility of J. Lo Leaving 'Idol' Trouble For Fox
TVBlog, David Goetzl - Wednesday, June 15, 2011
From a pure business perspective, Jennifer Lopez has it going on no ...
- Survey: Sure, We'll Ditch Cable...Make an Offer!
VidBlog, Steve Smith - Wednesday, June 15, 2011
The Internet TV habit has grabbed hold of Americans in just ...
- Panera Launches First Big TV Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 14, 2011
The new Panera TV campaign, airing in 30 markets, has the casu ...
- USA Show Tweets Alternative Plotline
Around the Net In Media, Phyllis Fine - Tuesday, June 14, 2011
The USA Network show "Covert Affairs" will feature a Budapest plotline th ...
- Game On: Netflix Vs. Cable
Around the Net In Media, Phyllis Fine - Tuesday, June 14, 2011
Though Netflix seems to deny it, "Cable and Netflix are competing f ...
- Lexus Debuts New Effort With Tech Focus
Marketing Daily, Karl Greenberg - Monday, June 13, 2011
The first spot in the campaign features glass beakers stacked up ...
- Turner Discloses Tens Of Thousands Of Online Viewers Being Added To Its TV Ratings
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2011
Turner Broadcasting's cable TV networks are reaping tens of thousands of increment ...
- Cartoon Network Utilizes Rentrak's Expanded Kids' Measurement Service
MediaDailyNews, Wayne Friedman - Monday, June 13, 2011
Rentrak is expanding its on-demand measuring service to include kids' programming, wi ...
- Set-Top Think Tank Wants To Improve Connected TV Experience
MediaDailyNews, David Goetzl - Monday, June 13, 2011
The Collaborative Alliance Set-Top-Box Think Tank is studying the consumer usage ...
- KSL Won't Air NBC's 'Playboy Club'
MediaDailyNews, David Goetzl - Monday, June 13, 2011
The NBC station in Salt Lake City, owned by an arm ...
- Tribune Unveils New Metadata TV Viewing Guides
MediaDailyNews, Erik Sass - Monday, June 13, 2011
Tribune Media Services is now offering two new packages of metadata f ...
- Avail-TVN Begins Multi-Screen Video Trials
Online Media Daily, - Monday, June 13, 2011
Digital media services company Avail-TVN says its multi-screen video service, called AnyVie ...
- Coppertone Launches 'Sesame Street' Apparel
Raw, Karl Greenberg - Monday, June 13, 2011
Coppertone is launching a promotion with Sesame Workshop, including a licensing progr ...
- Certitude
TV Board, Bob DeSena - Tuesday, June 14, 2011
As you read this, the disposition of one more squirming, sobbing, lyi ...
- Negative Publicity: Enough For All TV Shows And Movies To Share
TV Watch, Wayne Friedman - Tuesday, June 14, 2011
A couple of years ago, a TV network marketing executive lamented ...
- It's a Good Time to Know EBIF and MPEG-2
TVBlog, David Goetzl - Tuesday, June 14, 2011
Those lists that cite careers with the greatest growth opportunities might ne ...
- Hulu's Summer Streaming: Two U.K. Imports, One U.S. Show
Around the Net In Media, Phyllis Fine - Monday, June 13, 2011
Hulu aims to avoid summer viewership doldrums by obtaining exclusive U.S. righ ...
- When The Talent Screws Up, HERE's How To Apologize: Tiny Fey On Tracy Morgan
Around the Net In Media, Phyllis Fine - Monday, June 13, 2011
If you ever have to make (or write, or promote) a corpora ...
- Northwestern Mutual Signs PGA's Mark Wilson
Marketing Daily, Tanya Gazdik - Saturday, June 11, 2011
Northwestern Mutual will have a strong advertising presence during the U.S. Op ...
- Money Tree: TV Advertising Hits Nearly $19 Billion
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
In the strong digital age, television advertising continues to thrive -- n ...
- Women Love ABC, Network Strong on Dramas, Soaps
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
ABC is a great network for targeting women, notes Horizon Media. It ...
- MTV Cancels Controversial 'Skins'
MediaDailyNews, - Friday, June 10, 2011
MTV has canceled its controversial teen drama "Skins." It suffered low ratin ...
- Chevrolet Drives 'X Factor' Sponsorship
MediaDailyNews, David Goetzl - Friday, June 10, 2011
General Motors said it has signed a deal to make Chevrolet ...
- NBC Promotes 'Smash' Via Columbia Records
MediaDailyNews, David Goetzl - Friday, June 10, 2011
NBC's new musical drama "Smash" isn't launching until early next year, b ...
- Clarification: ADS Distribution
Online Media Daily, - Friday, June 10, 2011
The Media Daily News article "Alternative TV Delivery Hits Record" on Ju ...
- Partnership in a Connected Media World: Four Core Values
TV Board, Mark Lieberman - Monday, June 13, 2011
Competition isn't what it used to be. The Darwinian/Randian world of go-it-alo ...
- Programmers Look to Capture Viewers' Minds When Promotional Defenses Are Down
TV Watch, Wayne Friedman - Monday, June 13, 2011
Take down the filters, and your ratings will go up. That's o ...
- Shame on Chrysler For Diminishing Super Bowl Spot
TVBlog, David Goetzl - Monday, June 13, 2011
Chrysler has begun airing spots with legendary rapper Dr. Dre driving throu ...
- 3D TV Isn't Ready For Prime Time
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Last June, ESPN launched a 3D network tied to its coverage ...