- TRAnalytics Turns 'Stories' Into Marketing Dollars
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
A new version of TRA's Media TRAnalytics -- the research tool th ...
- O'Donnell To Chief White House Correspondent, CBS
MediaDailyNews, - Friday, June 17, 2011
Norah O'Donnell has been named CBS' chief White House correspondent and princip ...
- New Metric Measures Ad Effectiveness, Distracting Influences
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
Are TV viewers tuning away from your commercial to another channel, ...
- Comcast Lets Networks Program Remind Alerts
MediaDailyNews, David Goetzl - Friday, June 17, 2011
Media Storm, the agency with a slew of entertainment clients, said ...
- Comcast Rebrands NBC Owned Stations
MediaDailyNews, David Goetzl - Friday, June 17, 2011
Comcast's group of 10 owned NBC stations, which took on an "N ...
- Cable's Big Headlines This Upfront: Continued Good News, Or A More Complex Story?
TV Watch, Wayne Friedman - Monday, June 20, 2011
This TV headline looks good: For the first time, cable networks grabb ...
- NBC Sports, Jon Stewart Make Headlines Sunday
TVBlog, David Goetzl - Monday, June 20, 2011
By Sunday afternoon, there was a flurry of activity surrounding two even ...
- NBC Rebrands Station Group
Around the Net In Media, Nina Lentini - Friday, June 17, 2011
NBC station group has a new president --- Valari Staab -- a ...
- Fictional, Nonfictional Worlds Blend At 'Parks And Recreation'
Around the Net In Media, Phyllis Fine - Friday, June 17, 2011
Here's the fiction part: Leslie Knope, the character played by Amy Poehle ...
- Comcast Bringing Skype to TVs
Around the Net In Media, Phyllis Fine - Friday, June 17, 2011
Multitaskers rejoice: you can watch TV and send instant messages thanks ...
- Hockey Superheroes Coming To An NBC Channel
Marketing Daily, Karl Greenberg - Thursday, June 16, 2011
Guardian Media Entertainment will join in an equity partnership with NBC Univers ...
- LG Sees Green (Lantern)
Marketing Daily, - Thursday, June 16, 2011
LG Mobile Phones has launched a marketing campaign tied to its placeme ...
- Bloomberg Taps Morse To Kick Up Net's Game
MediaDailyNews, David Goetzl - Thursday, June 16, 2011
Bloomberg said it has tapped an executive at ABC News' digital operatio ...
- NHL's 'Guardian Project' Strikes Marketing Deal With NBCU
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bun ...
- Spanish-Language TV Beefs Up Political Coverage
MediaDailyNews, - Thursday, June 16, 2011
Spanish-language television news addressing Hispanic voting muscle and viewership with expanded U. ...
- Puck Up: NHL Cup Final Scores Top Numbers
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Game seven of NBC's "NHL Stanley Cup Finals" did its job ...
- 'The Closer': A Risky Final Season For A Historic Cable Series
TV Board, Ed Martin - Friday, June 17, 2011
TNT's signature crime drama "The Closer," arguably the most successful scripted seri ...
- Cable Operators Head To The Clouds -- Will Addressable Ads Come Along?
TV Watch, Wayne Friedman - Friday, June 17, 2011
Cable system operators are finally moving to a point where the descripti ...
- New York Station Seeks Truth With Campaign
TVBlog, David Goetzl - Friday, June 17, 2011
A sweeps campaign at WPIX wanted to break from the family photo/Colga ...
- Gawker Media Site To Stream Japanese Game Show
Around the Net In Media, Phyllis Fine - Thursday, June 16, 2011
Gawker Media's gaming site, Kotaku, will air the Japanese cult TV reality/come ...
- Will Cloud Kill The Set-Top Box?
Around the Net In Media, Phyllis Fine - Thursday, June 16, 2011
At the NCTA Cable Show, Comcast showed off its cloud-based user interfa ...
- TV Critic: Series Hiatus = Shell Game For Viewers
Around the Net In Media, Phyllis Fine - Thursday, June 16, 2011
"Get ready to set your DVRs, people," writes The Hollywood Reporter's ...
- Ram Truck Rides Into Deadwood In Old West Push
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
Marissa Hunter, head of advertising for Ram Truck brand, tells
Marketing Daily- Akron Hospital Campaign Features Doctors
Marketing Daily, - Wednesday, June 15, 2011
Akron (Ohio) Children's Hospital's new campaign includes 14 30-second TV spots. Ea ...
- Interpublic Downgrades U.S. Ad Outlook, Cites 'First Signs Of Weakness'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Citing the "first signs of weakness," Interpublic's Magna Global unit this morni ...
- Video UX Study Completed, Concludes Multi-Screen Not 'Cannibalistic'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Capping off a week of research findings and discussions focusing on h ...
- Upfront: Wait Until Next Year
MediaDailyNews, David Verklin - Thursday, June 16, 2011
Since I'm not known for being coy, let me make the fir ...
- Estimated 33% of Viewers Multitask While Watching TV
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
About one-third of U.S. viewers multitask while watching TV from live ...
- Top 10 Consequences Of 350 Million Connected TVs In 2015
Online Spin, Dave Morgan - Thursday, June 16, 2011
As attendees to the Smart TV Summit in San Jose last we ...
- Study: Why Marketers Need An IPv6 Education
SearchBlog, Laurie Sullivan - Thursday, June 16, 2011
Feel free to ignore IPv6, but I recently came across a whi ...