- Men at Spike -- maybe more of Esquire thing.
Show Daily, Wayne Friedman - Wednesday, April 13, 2011
Shifts in MTV Network's Spike are coming. But don't look for ma ...
- Don't look for too many sitcoms on MTV
Show Daily, Wayne Friedman - Wednesday, April 13, 2011
Sitcoms for millennials? This isn't for MTV networks' young audience, which ...
- Media Insights Q&A With Howard Horowitz
TV Board, Charlene Weisler - Wednesday, April 13, 2011
Howard Horowitz is best known for his eponymous company Horowitz Associates, In ...
- The Importance Of Being Earnest About Relevance
TV Board, Bob DeSena - Wednesday, April 13, 2011
In Dudley Moore's portrayal of "Arthur" (I haven't seen the Russell Bra ...
- Asking Consumers To Pay For Programming Also Means Giving Away Free Content
TV Watch, Wayne Friedman - Wednesday, April 13, 2011
What do you keep? What do you give away? Take a b ...
- TV Market is Robust, but the Internet May Be a Reason
TVBlog, David Goetzl - Wednesday, April 13, 2011
Remember five years ago when TV was moribund. The Web was suppos ...
- Will the iPad Eat TV Next?
VidBlog, Steve Smith - Wednesday, April 13, 2011
Precisely what kind of market threat or usage shift the iPad represen ...
- James Cameron Founds Company To Jump-Start 3D TV
Around the Net In Media, Phyllis Fine - Tuesday, April 12, 2011
Director James Cameron isn't content to develop new 3D technology for su ...
- Ford Intros Urban-Market Effort For Focus
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that t ...
- Walmart Unleashes Its 'Match It!' Effort
Marketing Daily, Sarah Mahoney - Monday, April 11, 2011
It's also putting some 8,500 items back on store shelves -- ...
- P&G Cause Effort Celebrates Pampers' 50th
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
The effort includes TV ads that feature "little miracles," a Facebook progr ...
- Hearst, Mark Burnett Team For Joint TV Venture
MediaDailyNews, David Goetzl - Monday, April 11, 2011
While a larger production company may have been the most likely suit ...
- Rebranded Tr3 Kicks Up Ratings
MediaDailyNews, David Goetzl - Monday, April 11, 2011
The MTV bilingual network that was recently rebranded as Tr3s said ...
- Local TV Should Issue Social Ad Memo
On Media, Diane Mermigas - Friday, April 8, 2011
The latest ad spending numbers point to new vulnerability in TV station ...
- Fox Picks Kaltura To Power Online Video
Online Media Daily, Gavin O'Malley - Monday, April 11, 2011
Broadening the focus of its "TV Everywhere" initiatives, Fox Digital Media h ...
- Donovan Working With Google, Microsoft, Others
Show Daily, Joe Mandese - Tuesday, April 12, 2011
In a surprisingly impromptu announcement, Donovan Data Systems' Harvey Kent told attende ...
- Adjusting a cable buy -- on the fly
Show Daily, Wayne Friedman - Tuesday, April 12, 2011
Targeting adults 25-54 and $75,000 plus TV viewers? That's the bare minim ...
- Hey, cable networks! Too many promos!
Show Daily, Wayne Friedman - Tuesday, April 12, 2011
During a panel discussion at the Re:Vision event, one featuring some colle ...
- Television is still good -- but future metrics give me a headache
Show Daily, Wayne Friedman - Tuesday, April 12, 2011
Television ad spending continues to grow, but new wave analytics are troubli ...
- Data & Marketing: The Virtuous Circle
TV Board, Mark Lieberman - Tuesday, April 12, 2011
The Big Apple can feel like a small town sometimes, so ...
- The Blockbuster Deal: Will Consumers Still Like Shopping For TV Content In A Real Store?
TV Watch, Wayne Friedman - Tuesday, April 12, 2011
Shelf space. Brick and mortar. Line extension. Do these somewhat archaic busine ...
- Pair of Analyst Reports Show Networks' Growth to Continue
TVBlog, David Goetzl - Tuesday, April 12, 2011
Two Wall Street analyst reports Thursday gave more evidence that it's ...
- Alec Baldwin Trash Talks With John Krasinski In New Spot
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Pro baseball accessories maker "New Era" has launched a TV ad sh ...
- Hearst Teams Up With Producer Mark Burnett
Around the Net In Media, Phyllis Fine - Monday, April 11, 2011
Will the oversexed Cosmo girl get her own reality show? That cou ...
- Viacom's Philippe Dauman Highest-Paid CEO
Around the Net In Media, Phyllis Fine - Monday, April 11, 2011
You can rest easy, according to The Wrap: While "unemployment is sti ...
- 'Saturday Night Live' Jumps On The Boomer Bandwagon
Engage:Boomers, Mark Bradbury - Monday, April 11, 2011
With demand for accountability, advertisers will eventually get on the same pa ...
- Uncle Ben's Stresses Rice as Healthy Foundation
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2011
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this wee ...
- Nielsen To Launch Local Ratings System
MediaDailyNews, David Goetzl - Friday, April 8, 2011
A key component in a local-market measurement system using set-top-box data th ...
- SQAD Granted NetCosts Patent
MediaDailyNews, - Monday, April 11, 2011
Tarrytown, NY-based syndicated media pricing researcher SQAD Inc. this morning announced th ...
- NFL Ad Dollars Could Flow To Prime Time
MediaDailyNews, Wayne Friedman - Friday, April 8, 2011
The strong market for broadcast and cable TV networks may get bette ...