Shifts in MTV Network's Spike are coming. But don't look for many body slams.
The network which has had WWE wrestling and other young skewing men's programming, will be getting a different
look for men. "Spike became a little to much Maxim," says Judy McGrath, chairman/CEO of MTV Networks, in speaking at MediaPost's Outfront event.
"We probably went too far down that path,"
she says. "We want it to be come more Esquire." She says it's better for that network to have a broader male audience.