- Editor's Note: Upcoming August Summer Break For MAD London
MAD London, Sean Hargrave - Monday, August 10, 2015
MAD London will be taking a summer break for the latter ha ...
- Adidas To Launch 'Create Your Game' Campaign To Increase Visibility
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Adidas is planning to further its investment in marketing over the re ...
- Unlimited Leave And A Free Massage -- Evidence Of A Tech Crash Coming?
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Unlimited maternity and paternity leave. A $70,000 a year minimum salary. ...
- Lenovo Yet To Work Out What To Do With Motorola Brand
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Lenovo completed its $2.91 billion acquisition of Motorola's handset business, Motorola Mobilit ...
- Nearly A Third Of Premier League Sponsors Risk Wasting Their Money
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Research by Aberfield Communications found that almost a third of Premier Leag ...
- Less Than A Third Subscribe To TV Streaming Services For Original Shows
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Two-thirds of online TV subscribers in the UK say they don't wat ...
- TfL Replaces Clear Channel With JCDecaux For "World's Biggest" Bus Shelter Contract
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
JCDecaux will take over what TfL describes as the world's biggest b ...
- NBA Coming To London In January
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
The National Basketball Association (NBA) wants to promote its position as ...
- Programmatic Set For Big Growth, But Skills Are A Major Challenge
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Over 90% of advertising executives plan to increase their "programmatic investment," wi ...
- Very.co.uk Set To Launch Shoppable Instagram Ads
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Having just launched a shoppable YouTube ad, Very.co.uk plans to become o ...
- Why Premier League And Championship Shirt Sponsors Must Kick Off A Season Of Engagement
London Blog, Sean Hargrave - Friday, August 7, 2015
With GBP200m reputed to have been wasted by Premier League and Championsh ...
- IPG's FutureBrand Buys Digital Agency Hugo & Cat
MAD, Steve McClellan - Thursday, August 6, 2015
The deal follows FutureBrand's 2013 acquisition of retail experience design specialist UXU ...
- Brands Target Rural Rich As They Move From Suburbs To 'Ruburbs'
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
Professionals with families are moving further from their workplaces, shifting the boundari ...
- Smartphones Become Top Device For Internet Access
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
Smartphones have overtaken laptops as the most important device to connect ...
- Adidas Fitness App Business Runtastic For $240m
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
Adidas has acquired Runtastic, maker of fitness apps and gadgets, for near ...
- FA Chairman Joins Condemnation Of Clubs Banning Journalists
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
English Football Association chairman Greg Dyke has condemned the growing number ...
- McDonald's Launches Its Biggest Grassroots Football Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
The campaign, which is supported by experiential and digital activity, will ...
- Kiss Named Fastest-Growing UK Radio Station
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
Kiss, the Bauer Media-owned radio network, is the fastest-growing major commercial ...
- Apple Music Has 11m Trialists
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
Apple's new music streaming service, Apple Music, has attracted 11 million trialis ...
- Children Watching Less TV, More YouTube
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
Children are watching less broadcast television as they turn to online activiti ...
- Publishers - Repent Now And Stem The Ad-Blocking Tidal Wave
London Blog, Sean Hargrave - Thursday, August 6, 2015
Publishers that fill our tabs with video ads automatically blurting out aud ...
- Why The BBC Should Embrace Its Global iPlayer Audience
MAD London, Jason Mander - Thursday, August 6, 2015
The BBC offers hugely popular shows that people outside the UK a ...
- Counter-Extremist Thinktank Launches #notanotherbrother Video To Tackle ISIS Recruitment
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
London-based Quilliam Foundation, a counter-extremism thinktank co-founded by Maajid Nawaz, has launch ...
- M&S On Why It's Adopting A Start-Up Mentality
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
The launch of Marks & Spencer's online personal assistant "Tuesday" is pa ...
- Orangina Targets Millennials With Premium Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Orangina is launching a GBP4m multichannel campaign targeting millennials in an effo ...
- After 9m Teaser Views, Lexus Launches Hoveboard Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Over a year in the making, the project has been dubbed "Slid ...
- LinkedIn Launches Brand-Building Measurement Tool
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Professional social network LinkedIn has released a tool enabling members to measu ...
- Huge Growth For Reddit Despite Controversies
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Reddit has announced that it received record page views in July despi ...
- Sir Martin Sorrell Eyes Opportunities In Iran
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Sir Martin Sorrell has indicated his interest in the business opportunities availab ...
- Ad Agency Margins At Lowest Point In Seven Years
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Operating profit margins at the UK's top 50 advertising agencies are ...