- Lidl Appoints Starcom To GBP70m Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Starcom won the account following a competitive pitch involving five agencies, includi ...
- Content Marketing Must Have Its Facebook Moment And Start Talking Native
London Blog, Sean Hargrave - Wednesday, August 5, 2015
Content marketing will have to face its Facebook moment when an hone ...
- Trinity Mirror Ad Deal With Newcastle United Looks Like Editorial Pact
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
The publisher of the "Daily Mirror" has agreed a pair of commerci ...
- Pinterest Deepens UK Brand Relationships Ahead Of Advertising Rollout
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
Pinterest is deepening its relationship with brands, offering access to more da ...
- Mumsnet Prepares To Go Mobile
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
Mumsnet is making a big push into mobile as it looks ...
- How O2 Plans To Cope With Rugby World Cup Sponsors Grabbing The Limelight
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
O2 is the long-term sponsor of England Rugby. Being a team rath ...
- Havas Media Appoints James Shepherd As Head Of Mobile
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
He will work across Havas Media Group UK and Mobext, the mobi ...
- Coral Signs Bookmaking ?Deal With Premier League's Norwich City
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
Norwich City has unveiled a new sponsorship deal with bookmaker Coral, whi ...
- Amazon Studio Chief Proclaims Data Isn't Everything
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
When it comes to the rapidly expanding TV and movies division ...
- Public Consultation Ordered As Olympics Fails To Deliver Increased Sports Participation
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
Amid increasing concerns that Britain is failing to live up to t ...
- Sport Needs Common Sense And Local, Joined-Up Marketing
London Blog, Sean Hargrave - Tuesday, August 4, 2015
Today's repeated shock news is that chucking GBP9bn at London in 20 ...
- Panasonic On Why Programmatic Is The Future Of Marketing
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Panasonic has gone from running just 80 marketing campaigns a year acro ...
- Why And How P&G Culled Its Agency Roster By 40%
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Procter & Gamble (P&G) has cut the number of agencies it wor ...
- Trinity Mirror Revenue Down 11% As Print Advertising Decline Bites
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Revenue declines 11% at Trinity Mirror, owner of the "Daily" and "Sund ...
- Global Linear TV Viewing Predicted To Decline Next Year For First Time
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Linear TV viewing figures are set to drop worldwide for the fir ...
- Virgin Active Seeks New Creative Agency
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Virgin Active, the gym chain, is believed to be speaking to thr ...
- July Saw A Dip In Consumer Confidence
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Concerns about the general economic situation in the UK over the ne ...
- Next Year People Will Spend An Hour A Day Watching Online Video
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
By 2016, people around the world will spend nearly an hour ...
- Time For Market Researchers To Live In The Real World?
London Blog, Sean Hargrave - Monday, August 3, 2015
Smart people with Excel spreadsheets can make things so much more complicat ...
- IoT And Big Data Really Is Like Oil, We Just Need To Let It Flow
MAD London, Konrad Feldman - Monday, August 3, 2015
The full potential of data can only be unleashed once we reali ...