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Panasonic On Why Programmatic Is The Future Of Marketing

Panasonic has gone from running just 80 marketing campaigns a year across its B2B channels to one every 2 hours and 15 minutes – or 902 in 2015 – since making the decision to transform its advertising division into a programmatic-led business back in 2013. Its European marketing director for B2B Stephen Yeo says he believes programmatic will “rightfully” become the future of marketing.

Read the whole story at Marketing Week »

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