- Disney Upfront: Big Gains In Streaming, Sports
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Streaming accounted for 40% of total upfront volume for Disney. The compa ...
- Netflix's Upfront 'Nearly' Done, Ad Sales Double
Television News Daily, Wayne Friedman - Friday, July 18, 2025
Netflix expects "roughly double" the ad revenue in 2025 vs. the previo ...
- Fox Posts 'Double-Digit' Upfront Sales Hike
Television News Daily, Wayne Friedman - Monday, July 21, 2025
Fox has completed its 2025-26 upfront with "double-digit" ad sales gains acro ...
- Big Pharma Ad Changes In Upfront Deal-Making? Not Just Yet
TV Watch, Wayne Friedman - Monday, July 21, 2025
There was a potential threat that the Trump Administration was going ...
- Streaming Upfront Ad Update: Now At 50% Plus Share?
TV Watch, Wayne Friedman - Friday, July 18, 2025
IPG Mediabrands' global chief negotiations office Dani Benowitz said half or mo ...
- NBCU Wraps Upfront: Broadcast Rose 15%, Peacock Jumped 20%
MediaDailyNews, Wayne Friedman, Joe Mandese - Tuesday, July 15, 2025
NBCU said it has wrapped its 2025-26 upfront season, omitting a discre ...
- TV Network Market Glut: Midsized Cable Group Worries
TV Watch, Wayne Friedman - Wednesday, July 9, 2025
A+E Global Media - co-owned 50-50% by Walt Disney and Hearst ...
- National CineMedia Ad Issues Reflect 'Downbeat' Upfront: Analyst
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2025
National CineMedia is projected to be hit with lower ad revenue d ...
- Upfront Update: Prime/Freevee To Grow 30% To $1.8B
Television News Daily, Wayne Friedman - Thursday, June 12, 2025
In addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Micha ...
- At The Upfronts: What They Said, What It Means, And Why It Matters
Research Intelligencer, Steve Sternberg - Wednesday, June 4, 2025
The official start of the fall television season is still about fo ...
- Speciale To Depart TelevisaUnivision, Natividad Named New Sales Chief
Television News Daily, Wayne Friedman - Monday, June 2, 2025
Tim Natividad, who had been U.S. head of enterprise sales at TikTo ...
- First-Half Network Ad Market: Majors Fall 2%
Television News Daily, Wayne Friedman - Friday, May 23, 2025
Analysts typically look to Q1 and Q2 market activity for insights ...
- Upfronts' Weirdest Shows: 'Miniature Wife,' 'Memory Of A Killer'
TVBlog, Adam Buckman - Tuesday, May 20, 2025
A Peacock series about a woman whose husband accidentally shrinks her a ...
- Fox Star Headlines NBCU Upfront And Other Stories
TVBlog, Adam Buckman - Monday, May 19, 2025
Seth MacFarlane, whose animated series have been mainstays of Fox since 199 ...
- Performance Media Takes Center Stage
Planning & Buying Insider, Tom Turner - Friday, May 16, 2025
As we head into upfront season, there's a reason you're hearing t ...
- HBO Max Rebranding Was Upfront Week's Best Story
TVBlog, Adam Buckman - Friday, May 16, 2025
It is as if streaming management at Warner Bros. Discovery suddenly slapp ...
- Addressable TV Ad Industry Pitch Goes 'Elemental'
MediaDailyNews, Joe Mandese - Thursday, May 15, 2025
As part of its upfront pitch in NYC this morning, trade gro ...
- Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' Rising
Television News Daily, Wayne Friedman - Friday, May 16, 2025
New Street Research modeled Netflix's fill rate at around 45% for 20 ...
- Netflix Upfront Message: We Program For Everybody, Everywhere
TVBlog, Adam Buckman - Thursday, May 15, 2025
Netflix's new content announcements Wednesday hammered home the streamer's mission to ca ...
- Streaming Upfront Media Dollar Share Climbs To 32%
Advanced TV Insider, Wayne Friedman - Wednesday, May 14, 2025
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Netflix Upfront: Ad Suite Reaches Critical Mass, 170M Viewers
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
"People are watching our ad plans almost as much as they a ...
- Upfront With TelevisaUnivision: Ramping Up Brands, Young Audience Focus
TV Watch, Wayne Friedman - Wednesday, May 14, 2025
While some Q2 scatter reports by media buyers describe a weak marketplac ...
- Fox Has Upfront Faith In New Doc Comedy Adapted From PBS Hit
TVBlog, Adam Buckman - Wednesday, May 14, 2025
A medical comedy adapted from a PBS staple, and a drama seri ...
- Amazon Upfront Focuses On Sports, A-Lister Content
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
Amazon entertained advertisers during its upfront Monday with premiere sport events a ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide Measures
Television News Daily, Wayne Friedman - Tuesday, May 13, 2025
The ESPN streaming platform will initially be priced at $29.99 a mon ...
- Upfronts 2025: Live Content - The Biggest Brand TV Lure?
TV Watch, Wayne Friedman - Tuesday, May 13, 2025
Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seven ...
- Peacock Was Standout Star At NBCU Streaming-First Upfront
TVBlog, Adam Buckman - Tuesday, May 13, 2025
Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-fir ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- Fox Premium Streamer Branded 'Fox One'
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Fox One will feature all news, sports, and entertainment content in o ...
- Fox's Upfront Ad Plan: More Contrarian Thinking
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Total time viewing on all Fox Corp. platforms was up 26% ...