- Upfront Update: Prime/Freevee To Grow 30% To $1.8B
Television News Daily, Wayne Friedman - Thursday, June 12, 2025
In addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Micha ...
- At The Upfronts: What They Said, What It Means, And Why It Matters
Research Intelligencer, Steve Sternberg - Wednesday, June 4, 2025
The official start of the fall television season is still about fo ...
- Speciale To Depart TelevisaUnivision, Natividad Named New Sales Chief
Television News Daily, Wayne Friedman - Monday, June 2, 2025
Tim Natividad, who had been U.S. head of enterprise sales at TikTo ...
- First-Half Network Ad Market: Majors Fall 2%
Television News Daily, Wayne Friedman - Friday, May 23, 2025
Analysts typically look to Q1 and Q2 market activity for insights ...
- Upfronts' Weirdest Shows: 'Miniature Wife,' 'Memory Of A Killer'
TVBlog, Adam Buckman - Tuesday, May 20, 2025
A Peacock series about a woman whose husband accidentally shrinks her a ...
- Fox Star Headlines NBCU Upfront And Other Stories
TVBlog, Adam Buckman - Monday, May 19, 2025
Seth MacFarlane, whose animated series have been mainstays of Fox since 199 ...
- Performance Media Takes Center Stage
Planning & Buying Insider, Tom Turner - Friday, May 16, 2025
As we head into upfront season, there's a reason you're hearing t ...
- HBO Max Rebranding Was Upfront Week's Best Story
TVBlog, Adam Buckman - Friday, May 16, 2025
It is as if streaming management at Warner Bros. Discovery suddenly slapp ...
- Addressable TV Ad Industry Pitch Goes 'Elemental'
MediaDailyNews, Joe Mandese - Thursday, May 15, 2025
As part of its upfront pitch in NYC this morning, trade gro ...
- Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' Rising
Television News Daily, Wayne Friedman - Friday, May 16, 2025
New Street Research modeled Netflix's fill rate at around 45% for 20 ...
- Netflix Upfront Message: We Program For Everybody, Everywhere
TVBlog, Adam Buckman - Thursday, May 15, 2025
Netflix's new content announcements Wednesday hammered home the streamer's mission to ca ...
- Streaming Upfront Media Dollar Share Climbs To 32%
Advanced TV Insider, Wayne Friedman - Wednesday, May 14, 2025
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Netflix Upfront: Ad Suite Reaches Critical Mass, 170M Viewers
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
"People are watching our ad plans almost as much as they a ...
- Upfront With TelevisaUnivision: Ramping Up Brands, Young Audience Focus
TV Watch, Wayne Friedman - Wednesday, May 14, 2025
While some Q2 scatter reports by media buyers describe a weak marketplac ...
- Fox Has Upfront Faith In New Doc Comedy Adapted From PBS Hit
TVBlog, Adam Buckman - Wednesday, May 14, 2025
A medical comedy adapted from a PBS staple, and a drama seri ...
- Amazon Upfront Focuses On Sports, A-Lister Content
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
Amazon entertained advertisers during its upfront Monday with premiere sport events a ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide Measures
Television News Daily, Wayne Friedman - Tuesday, May 13, 2025
The ESPN streaming platform will initially be priced at $29.99 a mon ...
- Upfronts 2025: Live Content - The Biggest Brand TV Lure?
TV Watch, Wayne Friedman - Tuesday, May 13, 2025
Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seven ...
- Peacock Was Standout Star At NBCU Streaming-First Upfront
TVBlog, Adam Buckman - Tuesday, May 13, 2025
Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-fir ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- Fox Premium Streamer Branded 'Fox One'
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Fox One will feature all news, sports, and entertainment content in o ...
- Fox's Upfront Ad Plan: More Contrarian Thinking
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Total time viewing on all Fox Corp. platforms was up 26% ...
- Sports TV Is A 'Rental' Business - Remedy? Buy The House
TV Watch, Wayne Friedman - Monday, May 12, 2025
Leaving the NBA will help WBD save around $300 million in annu ...
- CBS Gets Jump On Upfront Week With Fall-Season News
TVBlog, Adam Buckman - Friday, May 9, 2025
A one-camera workplace comedy set in a DMV office, and a made-for-netwo ...
- NBCU Strikes 2-Year Deal To Sell Versant Ads Just Ahead Of Upfront
Television News Daily, Wayne Friedman - Wednesday, May 7, 2025
The deal - which covers the next two upfront TV cycles ...
- Renewals And Cancellations Are Hard To Predict
TVBlog, Adam Buckman - Tuesday, May 6, 2025
As next week's Upfronts draw near, the news of which shows wi ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?
TV Watch, Wayne Friedman - Friday, May 2, 2025
In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 1, 2025
Some analysts expect there will be contraction of content on linear T ...
- For A TV Journo, Upcoming Upfronts Are Grand Entertainment
TVBlog, Adam Buckman - Wednesday, April 30, 2025
Every year, many question whether the mid-May upfront presentations are still necessa ...
- Video Just Killed The Upfront Star
Planning & Buying Insider, Joe Mandese - Monday, April 28, 2025
A new analysis released this morning by the IAB estimates digital vid ...