- Hulu Sale Terms Include Five Years of Programming
Around the Net In Media, Phyllis Fine - Tuesday, July 19, 2011
Hulu's current owners -- Disney, News Corp. and NBCUniversal -- are reported ...
- Jeep Grand Cherokee Effort Touts Luxury, Capability
Marketing Daily, Karl Greenberg - Monday, July 18, 2011
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with ...
- El Pollo Loco: 'Feel The Mexcellence'
Marketing Daily, Aaron Baar - Monday, July 18, 2011
Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campai ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- OTT Video Causes Bandwidth Challenge For IPTV
MediaDailyNews, Wayne Friedman - Monday, July 18, 2011
So-called "Over The Top" Internet-driven video services are causing bandwidth problems f ...
- Ad Nets Hungry For Premium Video Inventory
Online Media Daily, Erik Sass - Monday, July 18, 2011
Accusations that display ad networks have commoditized display ad inventory and driv ...
- Second Screen Opportunities For Advertisers
Online Media Daily, Jonathan Weitz - Monday, July 18, 2011
The coexistence of TV and mobile devices enables marketers and advertisers ...
- Gamer Creates Business To Tap $13 Billion Virtual Goods Market
Online Media Daily, Laurie Sullivan - Tuesday, July 19, 2011
Live Gamer will launch Live Gamer Media to complement its ecommerce un ...
- Dentsu Cuts Exclusive Skype Deal, First Step In Japan
Online Media Daily, Joe Mandese - Tuesday, July 19, 2011
Dentsu this morning unveiled a deal with Skype making it the exclusi ...
- Waiting for the Funny: TomTom Squanders Python Genius
VidBlog, Steve Smith - Tuesday, July 19, 2011
It is hard for me to imagine a situation where a litt ...
- 10 Video And Social Marketing Tips For Video Game Executives
Video Insider, David Murdico - Tuesday, July 19, 2011
Online video and social media marketing seem to be obvious choices f ...
- Infiniti Challenges Lexus, Lets Fans Decide On Media
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
The "Challenger" campaign is continuing with a more aggressive creative and ...
- Amana Intros An Idea: 'Life. Simplified.'
Marketing Daily, Aaron Baar - Friday, July 15, 2011
The heart of the campaign is an online shopping tool that hel ...
- Media Buyers To Wall St.: We're More Cautious, Focused On ROI
MediaDailyNews, Joe Mandese - Monday, July 18, 2011
The outlook for the U.S. ad economy has grown "incrementally cautious," accordi ...
- Internet Video Ads Skyrocket, Hulu Runs 1 Billion
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
Some 5.3 billion video ads were viewed in June, 15% more th ...
- Monthly Web Video Sessions Surpass 6 Billion
Online Media Daily, Mark Walsh - Friday, July 15, 2011
Video advertising continued to grow last month in tandem with the expansi ...
- Buy Once, View Anywhere: UltraViolet Ready for Launch
VidBlog, Steve Smith - Monday, July 18, 2011
Go figure. The movie industry may actually get at least a pie ...
- Is Online Video About To Enter An Era Of Exclusivity?
Video Insider, Ashkan Karbasfrooshan - Tuesday, July 19, 2011
Content is a woman, distribution is a man. In the online vid ...
- Ford Launches Major Racing Program. NASCAR? Not
Marketing Daily, Karl Greenberg - Thursday, July 14, 2011
"Millennials are the heart and soul of the business and there a ...
- YouTube Still Streamers Paradise
Research Brief, Jack Loechner - Friday, July 15, 2011
According to Nielsen, video streaming is on the rise again in M ...
- Do You Suffer From PBS?
TV Board, Seth Haberman - Friday, July 15, 2011
As marketing, media or advertising professionals, we all suffer from PBS. I ...
- A Young Person's Medium? My Patootie!
VidBlog, Steve Smith - Friday, July 15, 2011
f you look at the usual demographics surrounding video viewing online, y ...
- More On The Success Conundrum At Netflix
Video Insider, Sam Vasisht - Friday, July 15, 2011
This week Netflix's announcement of pricing changes has created a stir ...
- Lenovo Campaign Leverages Boot-up Delay
Marketing Daily, Aaron Baar - Wednesday, July 13, 2011
The time it takes for a Windows-powered laptop to power up see ...
- Video in the Workplace Needs an IT Hero
VidBlog, Steve Smith - Thursday, July 14, 2011
I have to admit I have a soft spot in my hea ...
- An Antidote To Viral Video Fever
Video Insider, Alison Provost - Thursday, July 14, 2011
You'd think that viral video fever would have run its course ...
- Netflix Raises Prices 60%
Around the Net In Online Marketing, Fern Siegel - Wednesday, July 13, 2011
Netflix will raise its monthly price by 60% for a plan th ...
- Will Consumers Continue Valuing Netflix, Or Will It Become More Like Cable?
TV Watch, Wayne Friedman - Wednesday, July 13, 2011
Netflix will raise its DVD mailing and video streaming package 60% ov ...
- Wonka Gets YouTubed: Oompa Loompas Overlooked
VidBlog, Steve Smith - Wednesday, July 13, 2011
In addition to trying to demonstrate that the largest video destination ...
- Why Should Digital Video Be Any Different From TV?
Video Insider, - Wednesday, July 13, 2011
I've been reading a lot about how the digital video marketplace ...