- Intel, Toshiba Straddle Social Media, Film
Marketing Daily, Aaron Baar - Monday, July 11, 2011
The project will rely on the audience to use its own soci ...
- A First: Pepsi Using Foursquare on Global Basis
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
That ad, which takes a direct jab at Coke by overtly hijacki ...
- Coke 'Shape' Ad Leads Q2 Ace Effectiveness Scores
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
The ad, which pulled a 670 Ace score compared to the bevera ...
- Facebook's Future: Apps, Video Will Generate Billions
On Media, Diane Mermigas - Friday, July 8, 2011
Facebook's Skype deal exemplifies new apps and strategic alliances aimed at usi ...
- Sampson Named EVP, Global Sales For Machinima
Online Media Daily, - Tuesday, July 12, 2011
Machinima, a leading video entertainment network for serious gamers named Jay Samps ...
- Cute Puppies Kill
VidBlog, Steve Smith - Tuesday, July 12, 2011
Oh, how typical is this? The winner of Break Media's six-week conte ...
- NBC-Owned Television Stations Could Create Domino Effect
Video Insider, Michael Kokernak - Tuesday, July 12, 2011
This past weekend I was visiting my folks on Cape Cod. Whi ...
- Guy Gets QR Code Tattoo For Ballantine's Scotch
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
A man named Marco has done a video for Ballantine's scotch ...
- GEICO Adds Another Campaign To Its Lineup of Lizards, Cavemen
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
GEICO, which has used cavemen and a talking tropical reptile, is creati ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- P&G: Febreze Makes Scents That Make Happiness
Marketing Daily, Karl Greenberg - Sunday, July 10, 2011
The campaign centers on a live scent experiment. The TV ads sh ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- NGL Media Targets Latinos Cross-Platform
MediaDailyNews, Erik Sass - Friday, July 8, 2011
With the Latino market growing in both numbers and spending power, n ...
- Choice-Based Video Ads Up 15%
Online Media Daily, Gavin O'Malley - Friday, July 8, 2011
When it came to "choice-based" video ad campaigns, T-Mobile and Dirt Dev ...
- Budweiser, Live Nation, Haymon Sponsor Superfest
Raw, Tanya Gazdik - Sunday, July 10, 2011
Budweiser, Live Nation Entertainment and Haymon Events are joining for the retu ...
- The Less-Is-More Machine: Google Creates a Branded, Addictive Whatchamacallit
VidBlog, Steve Smith - Monday, July 11, 2011
Veteran PC puzzle gamers may recall a legendary digital time sink entitl ...
- The Online Video Disequilibrium
Video Insider, Ashkan Karbasfrooshan - Monday, July 11, 2011
While most new media startups have seen valuations spike, video content rema ...
- HP Gets Celebrities To Sell TouchPad
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
British comedian Russell Brand and boxer Manny Pacquaio are among celebs ...
- War Heats Up Between Google, Facebook
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 8, 2011
With the recent arrival of Google+, the battle for Web dominance ...
- Toyota's Venza Walks Line Between Boomers, Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 7, 2011
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns ...
- Aprilia U.S.A. Salutes Shuttle With New Video
Marketing Daily, Karl Greenberg - Thursday, July 7, 2011
Aprilia U.S.A., the U.S. marketing arm of the Italian motorcycle and scoot ...
- News Of The Weird & News Of The World
Marketing Daily - Top of the News, Thom Forbes - Friday, July 8, 2011
Two unusual stories caught our fancy on this lethargically steamy July mor ...
- Videocracy Has Spoken: Metacafe/Strike.TV Viewers Award Fan Favorite
VidBlog, Steve Smith - Friday, July 8, 2011
A writer at NBC's "The Office" has gotten the nod from MetaCa ...
- The Future of Video Advertising? Focus on the Present First
Video Insider, Eric Franchi - Friday, July 8, 2011
I've recently been participating in a number of thought-provoking conversations on t ...
- AT&T Targets African Americans In 'Rethink'
Marketing Daily, Aaron Baar - Wednesday, July 6, 2011
In a television and online campaign, the company tells the stories ...
- Levi's Extends 'Go Forth' Globally
Marketing Daily, - Wednesday, July 6, 2011
Levi's new global marketing campaign builds upon the brand's 2009 and 20 ...
- Facebook Adds Video Calling, Group Chat
Online Media Daily, Mark Walsh - Wednesday, July 6, 2011
Facebook has partnered with Skype to bring video calling to the world ...
- Hulu Plus Closes on 1M Subs and Over-the-Top Service Revenues to Escalate Sharply
VidBlog, Steve Smith - Thursday, July 7, 2011
In coming years, more and more TV viewers will be doing wh ...
- Video In E-Commerce Growing, Hungry For Leadership
Video Insider, Justin Foster - Thursday, July 7, 2011
Stats abound; video's growth in e-commerce is undeniable. According to eMarketer's "Vid ...
- Video-on-Demand Hears The Lion's Roar
MediaDailyNews, David Verklin - Tuesday, July 5, 2011
Next up on the creative conga line? The evolving opportunity that ...