- LEGOs, LEGOs, And More Damned LEGOs: Toy Brand Builds Deep Integration with Cartoon Network
VidBlog, Steve Smith - Monday, August 22, 2011
Any parent of small children knows the sinking feeling that comes wh ...
- Youtube And Comscore Partnership Ushers In New Golden Era For Online Video
Video Insider, Ashkan Karbasfrooshan - Monday, August 22, 2011
If comScore and Nielsen could display what a content producer's reach ...
- New FiberPlus Variety Goes Up Against ... Cupcakes?
Marketing Daily, Karlene Lukovitz - Thursday, August 18, 2011
To humorously drive home the taste appeal of its new FiberPlus Caram ...
- MediaMind, Impossible Partnership Moves Dynamic Video Ads Toward In-Game Model
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
MediaMind Technologies has partnered with Impossible Software to offer in-stream video a ...
- Break Media's Video App Cracks 1.5 Million Downloads, Serves a Tough Crowd
VidBlog, Steve Smith - Friday, August 19, 2011
This mobile video space is not for the feint-hearted. Apparently, streaming med ...
- More On TV Audience Erosion
Video Insider, Sam Vasisht - Friday, August 19, 2011
In a previous Video Insider post, I wrote that demographic changes ...
- Subway Takes On Grease In Product Launch Spots
Marketing Daily, Karlene Lukovitz - Wednesday, August 17, 2011
The sub's white-meat chicken, tossed in seasoned breading and baked, is bei ...
- Understanding The Video Consumer
Research Brief, Jack Loechner - Thursday, August 18, 2011
According to the Nielsen Cross Media Report, Americans are spending more ti ...
- Oh, The Pain of Fame: Morgan Spurlock Chronicles High-End Tedium
VidBlog, Steve Smith - Thursday, August 18, 2011
We're not entirely sure what to make of Sir Richard Branson's li ...
- Google Catalogs Launched For Tablets
Online Media Daily, Laurie Sullivan - Tuesday, August 16, 2011
Google launched Google Catalogs Tuesday to support consumers on tablet devices. T ...
- Where's My Google-Rola TV?
VidBlog, Steve Smith - Wednesday, August 17, 2011
Now that the initial dust has settled over the audacious Google acquisiti ...
- Welcome To The Post-PC World
Video Insider, Dan Mosher - Wednesday, August 17, 2011
Cisco said recently that although 3% of all internet traffic originates fr ...
- Fox Urges Pay TV Subscribers To Lobby Providers For Online Access To Shows
Around the Net In Media, Phyllis Fine - Tuesday, August 16, 2011
"In a tactic reminiscent of campaigns surrounding retransmission-consent negotiations," Fox is n ...
- Office Depot Uses Mobile, Roker For Back-To-School
Marketing Daily, Tanya Gazdik - Monday, August 15, 2011
The promotion runs through Sept. 11 and will award a total ...
- Ad Connections: VivaKi Dips Into Tablets Pool
Online Media Daily, Gavin O'Malley - Monday, August 15, 2011
VivaKi's so-called Pool initiative on Monday unveiled tablets as its next "lan ...
- Marin Integrates YouTube Ad Metrics Into SEM Platform
Online Media Daily, Laurie Sullivan - Tuesday, August 16, 2011
Marin Software has added advanced reporting capabilities for YouTube advertising in i ...
- The Other Mobile Video Channel - MMS
VidBlog, Steve Smith - Tuesday, August 16, 2011
Mobile video finally is getting traction among users. In a recent Ipsos/Yah ...
- There's a Reason We Loved Lucy
Video Insider, Karen Herman - Tuesday, August 16, 2011
Last week marked the 100th birthday of TV legend Lucille Ball. There ...
- Dick's Sporting Goods Backs Concussion Testing
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Through a program it calls Protecting Athletes through Concussion Education, or PAC ...
- Vizio Campaign Touts Accolades, Awards
Marketing Daily, Aaron Baar - Monday, August 15, 2011
"Vizio has received a slew of accolades and awards and was bei ...
- VivaKi Throws Tablets In The Pool
MoBlog, Gavin O'Malley - Monday, August 15, 2011
VivaKi's so-called Pool initiative on Monday unveiled tablets as its next "lan ...
- From Q Rating to FB Rank: Believe Entertainment's 'TheLeBrons' Shows the Power of Building Content Around Distribution
VidBlog, Steve Smith - Monday, August 15, 2011
Back in TV's sit-com heyday coming up with ideas for new sho ...
- What a Double Dip In The Economy Could Mean To The Online Video Business
Video Insider, Ashkan Karbasfrooshan - Monday, August 15, 2011
No one wants to see a double dip in the economy, b ...
- Payless Videos: 'We're With The Band'
Marketing Daily, Aaron Baar - Thursday, August 11, 2011
The retailer contracted VistaEmerge (and its charismatic singer) to promote the n ...
- Adap.tv Adapts, Relaunches Buy-Side Service
Online Media Daily, Gavin O'Malley - Thursday, August 11, 2011
Offering ad buyers more scaling options, video ad company Adap.tv just relaunch ...
- Kmart Introduces Spanish-Language Branded Video Series, Real-Mom Interviews, Video Shopping
VidBlog, Steve Smith - Friday, August 12, 2011
Among the many other things I wish I had paid closer attenti ...
- Five Questions Video Buyers Should Ask Themselves Before Every Ad Buy
Video Insider, Jason Shulman - Friday, August 12, 2011
As the old saying goes, "People can't buy what they don't understand ...
- With Banner Earnings, Macy's Turns Elves Loose
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
The idea is that the retailer's Elf balloons, which have been floati ...
- Beta: Nat Geo, ID Channels Top Viewer Preferences
MediaDailyNews, David Goetzl - Wednesday, August 10, 2011
Discovery continues to tout its "ID" or "Investigation Discovery" network as ...
- GroupM's M80 Taps Into Social Marketing
Online Media Daily, Laurie Sullivan - Wednesday, August 10, 2011
Always looking for innovative technology that brands can use to interact wi ...