- Beta: Nat Geo, ID Channels Top Viewer Preferences
MediaDailyNews, David Goetzl - Wednesday, August 10, 2011
Discovery continues to tout its "ID" or "Investigation Discovery" network as ...
- GroupM's M80 Taps Into Social Marketing
Online Media Daily, Laurie Sullivan - Wednesday, August 10, 2011
Always looking for innovative technology that brands can use to interact wi ...
- Meredith Video Studio, OneScreen Partner For Video Platform
Online Media Daily, Gavin O'Malley - Wednesday, August 10, 2011
Meredith Video Studio has quietly entered into a far-reaching agreement with digit ...
- Future U.S., TwitchTV Partner
Online Media Daily, - Wednesday, August 10, 2011
Future U.S., a publisher of gaming and technology media properties, formed ...
- YouTube's Messy Museum of Broadcasting Adds The King
VidBlog, Steve Smith - Thursday, August 11, 2011
No problem is too big for Google to try to solve wi ...
- Avoiding Summer Reruns
Video Insider, TS Kelly - Thursday, August 11, 2011
I spent my formative years in the '70s, when the media clo ...
- VisitBritain Pulls Video
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 10, 2011
Visit Britain, the UK's tourism authority, has pulled a video promoting Brita ...
- BMW Group Financial Makes A Point About Parts
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
BMW Group Financial Services is touting its extended-vehicle protection program with ...
- Levi's Latest 'Go Forth' Effort: Strictly Social
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Cablevision Tunes Into 13% Rise In Ad Revs
MediaDailyNews, David Goetzl - Tuesday, August 9, 2011
Cablevision said its ad revenues in the New York market rose 1 ...
- "I'll Be Back": YouTube Partners with MovieClips on Classic Clips
VidBlog, Steve Smith - Wednesday, August 10, 2011
How do you find that guy who starred in the movie abo ...
- Web Series Creators: Stand Up And Be Counted
Video Insider, Paul Kontonis - Wednesday, August 10, 2011
What do marketers know about Web video? The industry is currently measur ...
- Virgin Mobile Takes On AT&T's T-Mobile Acquisition
Marketing Daily, Aaron Baar - Monday, August 8, 2011
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactur ...
- Honda Hits Road Again With 10th Annual Civic Tour
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Honda has been running the Honda Civic Tour for ten years. B ...
- AT&T Teams With Blink-182
Marketing Daily, - Monday, August 8, 2011
AT&T is teaming with pop-punk band Blink-182 in an effort to he ...
- Nestle Waters Launches 'Nature's Fix' Campaign
Marketing Daily, - Monday, August 8, 2011
Nestle Waters North America is launching a campaign aimed at persuading mo ...
- 30% Of U.S. Homes Have Net-Connected TV Device
MediaDailyNews, Wayne Friedman - Monday, August 8, 2011
Internet connected TV sets are slowly growing -- now representing just 1 ...
- Nokia's Smart Less-Will-Get-You-More Video Strategy
VidBlog, Steve Smith - Tuesday, August 9, 2011
Arguments about the most effective length for digital video ads and consum ...
- Bypassing The CATV-Telco Internet Access Duopoly
Video Insider, Philip Leigh - Tuesday, August 9, 2011
The rising popularity of Internet video in combination with the advent ...
- Ford Launches Focus Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
In an effort to boost test drives of the 2012 Ford Focu ...
- Butterfinger Recruits UGC For Rob Lowe Movie
Marketing Daily, Karlene Lukovitz - Friday, August 5, 2011
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-bas ...
- Innovid Partners With Auditude To Enhance Audience Engagement
Online Media Daily, Gavin O'Malley - Monday, August 8, 2011
In an effort to improve its pre-roll capabilities, Innovid on Monday ...
- "Saved By the Bell:" The Interactive Video
VidBlog, Steve Smith - Monday, August 8, 2011
At the outset, let me cop to the fact that I ...
- Will Google+ Force Linkedin To Buy 'The Wall Street Journal'?
Video Insider, Ashkan Karbasfrooshan - Monday, August 8, 2011
This past month, a couple of articles chronicled the diverging strategies a ...
- Cable Companies Finally Come Clean About, Um, Adult Content
Around the Net In Media, Phyllis Fine - Friday, August 5, 2011
Cable and satellite TV companies have been facing competition from free Intern ...
- Dodge Goes NASCAR To Tout New Durango
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The campaign says the muscular SUV is back and not afraid ...
- CLiP On: DBG Debuts Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, August 4, 2011
Getting into the distribution game, Digital Broadcasting Group just opened up i ...
- Eyes Everywhere: Is Live Mobile Streaming the Next Big Thing?
VidBlog, Steve Smith - Friday, August 5, 2011
As the recent uprisings in the Middle East attest, the cell pho ...
- What Monopoly Can Teach Us About The Video Business
Video Insider, Bill Lederer - Friday, August 5, 2011
While audience viewership, available content, ad inventory, and time spent are a ...