• The Detroit News, Monday, August 8, 2011 9:30 AM

In an effort to boost test drives of the 2012 Ford Focus, the company has created a test track that incorporates laser tags and "Guitar Hero"-like elements to entice prospects.

Under the "Start More Than a Car. Get More Than a Test Drive" program, people can drive a Focus on a course that rewards them with points for their driving skills and accuracy. Those skills are measured by lasers interacting between the car and ground targets. The driver gets instant feedback: the sound of a guitar chord or crowd cheering when points are scored.

Participants are sent a link to the video of their test drive, and Ford hopes they will post the video on social media sites.

Read the whole story at The Detroit News »