- Reebok Kicks Off 'Reethym Of Lite' Campaign
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2011
While the shoes themselves may evoke '80s flashbacks, the new campaign ...
- Casio Vignettes Show Off Phone's Toughness
Marketing Daily, Aaron Baar - Thursday, July 21, 2011
The television and Internet video campaign, with the tagline "Tougher is Smarter ...
- NBCU Launches Private Ad Exchange
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
NBC Universal is getting into the private digital ad exchange business. N ...
- AT&T U Adds To Customer Base, Surpasses Cablevision
MediaDailyNews, David Goetzl - Thursday, July 21, 2011
AT&T continues to boost distribution of its U-verse TV service, though expansi ...
- Ogilvy Debuts Specialty Video Practice, Pushes Engagement
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
As online video continues its dramatic rise, Ogilvy & Mather on Thursd ...
- Does Steve Jobs Want Hulu?
VidBlog, Steve Smith - Friday, July 22, 2011
Hulu is turning out to be one of the most wanton debutant ...
- Speaking Of Knockoffs, Kim Kardashian Sues Old Navy For Lookalike
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Kim Kardashian is after Old Navy for using lookalike Melissa Molinaro ...
- Digital Expansion: Amazon Streams CBS
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2011
Keeping with TV networks' efforts to spread around its content to differe ...
- OTT Set to Go Over the Top, Gorge on Bandwidth
VidBlog, Steve Smith - Thursday, July 21, 2011
For the time being, game consoles are the undisputed king of t ...
- Excellent User Experience: Hammered
Video Insider, Karen Herman - Thursday, July 21, 2011
This diatribe has a lot to do with my new iPad2. ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- CBS/Amazon Deal Seen As Another Strike Against Netflix
Around the Net In Media, Phyllis Fine - Wednesday, July 20, 2011
CBS has reached a deal for Amazon Prime to stream 2,000 episod ...
- Amazon Gets CBS Shows, Too
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 20, 2011
Following a similar deal by rival Netflix, Amazon has added a sl ...
- Upfront: Trad TV Dollars Pivot Into Digital Channels
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some high-priced cable networks forced some traditional TV dollars in the han ...
- CrowdStar: Watch Video, Earn Virtual Goods
Online Media Daily, - Tuesday, July 19, 2011
Online video ad firm Jun Group is partnering with social gaming provid ...
- Not Completely The Apple Of My Eye
TV Board, Gary Holmes - Wednesday, July 20, 2011
For a long time I've doubted that the Internet would replace tradition ...
- Symantec's 'Hal' Loses His Grip, But Snatches Some Leads
VidBlog, Steve Smith - Wednesday, July 20, 2011
With its obvious likeness to broadcast TV, branded online video might appe ...
- Next Media Strategy Will Be Multiscreen Content Development
Video Insider, Jeremiah McMillan - Wednesday, July 20, 2011
The recent demise of another premium and studio-backed producer of original W ...
- Hulu Sale Terms Include Five Years of Programming
Around the Net In Media, Phyllis Fine - Tuesday, July 19, 2011
Hulu's current owners -- Disney, News Corp. and NBCUniversal -- are reported ...
- Jeep Grand Cherokee Effort Touts Luxury, Capability
Marketing Daily, Karl Greenberg - Monday, July 18, 2011
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with ...
- El Pollo Loco: 'Feel The Mexcellence'
Marketing Daily, Aaron Baar - Monday, July 18, 2011
Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campai ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- OTT Video Causes Bandwidth Challenge For IPTV
MediaDailyNews, Wayne Friedman - Monday, July 18, 2011
So-called "Over The Top" Internet-driven video services are causing bandwidth problems f ...
- Ad Nets Hungry For Premium Video Inventory
Online Media Daily, Erik Sass - Monday, July 18, 2011
Accusations that display ad networks have commoditized display ad inventory and driv ...
- Second Screen Opportunities For Advertisers
Online Media Daily, Jonathan Weitz - Monday, July 18, 2011
The coexistence of TV and mobile devices enables marketers and advertisers ...
- Gamer Creates Business To Tap $13 Billion Virtual Goods Market
Online Media Daily, Laurie Sullivan - Tuesday, July 19, 2011
Live Gamer will launch Live Gamer Media to complement its ecommerce un ...
- Dentsu Cuts Exclusive Skype Deal, First Step In Japan
Online Media Daily, Joe Mandese - Tuesday, July 19, 2011
Dentsu this morning unveiled a deal with Skype making it the exclusi ...
- Waiting for the Funny: TomTom Squanders Python Genius
VidBlog, Steve Smith - Tuesday, July 19, 2011
It is hard for me to imagine a situation where a litt ...
- 10 Video And Social Marketing Tips For Video Game Executives
Video Insider, David Murdico - Tuesday, July 19, 2011
Online video and social media marketing seem to be obvious choices f ...
- Infiniti Challenges Lexus, Lets Fans Decide On Media
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
The "Challenger" campaign is continuing with a more aggressive creative and ...