- Prime Time is Web Video Time?
VidBlog, Steve Smith - Thursday, June 30, 2011
For the Web video phobics who expect streaming media to cannibalize ...
- Expedia Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Expedia has launched a new brand advertising campaign for Europe, part ...
- Animoto Eyes Mobile On $25M Investment
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 29, 2011
Cloud-based video platform Animoto has raised $25 million led by Spectrum Equi ...
- Brut Launches Humorous Sports Channel
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
"We believe that young, male-focused online content is a burgeoning market," sa ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- Taco Bell Thinks Outside The Bun, Turns Restaurants Into Media Network
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2011
In what likely is the biggest deal yet since Turner Broadcasting tri ...
- Verizon Programs Interactive Music Network
MediaDailyNews, David Goetzl - Tuesday, June 28, 2011
Verizon's telco TV service has added an interactive Music Choice channel ...
- Subscription TV Resists Cord-Cutters
MediaDailyNews, Wayne Friedman - Tuesday, June 28, 2011
Though new consumer electronic devices/digital video services are making inroads with ...
- Perrier's "Interactive" Party: Same Crowd, More Sweat
VidBlog, Steve Smith - Wednesday, June 29, 2011
Apparently at its end, the Perrier Le Club campaign online can clai ...
- Why Now Is The Time To Shift TV Ad Dollars To Online Video
Video Insider, Mike Sullivan - Thursday, June 30, 2011
Online video viewership is reaching new highs each month, presenting a perfe ...
- Will "MicroSkype" Irk Apple?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 28, 2011
Skype is reportedly about ready to release an iPad-friendly video chat ap ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- IHOP Campaign Says 'Make It An IHOP Day'
Marketing Daily, Tanya Gazdik - Monday, June 27, 2011
"The 'Make it an IHOP day' campaign taps into something that o ...
- Court Decision Striking Video Game Ban Could Squelch Open Internet Regs
Online Media Daily, Wendy Davis - Monday, June 27, 2011
Marketers are cheering a U.S. Supreme Court decision Monday striking down ...
- BRUT Launches Manly Men Behaving Manly Theater on Facebook
VidBlog, Steve Smith - Tuesday, June 28, 2011
Raise your hand if you weren't quite sure BRUT still existed ...
- YouTube Gives 'Design Star' Free Ad Time, Younger Demos
Online Media Daily, Laurie Sullivan - Friday, June 24, 2011
Free time in front of potential customers doesn't happen for advertisers ofte ...
- Video Hits its Stride Before Our Eyes
Online Spin, Kendall Allen - Monday, June 27, 2011
One of the most exciting, validating stages of emerging media hitting i ...
- Warning: Video Time Machine for Web and iPad Will Eat Your Night
VidBlog, Steve Smith - Monday, June 27, 2011
"This is really addicting," I admit to my wife after more th ...
- Content Production, Distribution and Monetization Scale Differently
Video Insider, Ashkan Karbasfrooshan - Monday, June 27, 2011
All businesses strive to be scalable, but many that appear scalable tu ...
- Summer's Eve Declares 'That's Vaginal!'
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2011
The video features Carlton, a scholarly talking cat, who is on ...
- An American Family: The Chilling Birth (and End) of Reality TV
VidBlog, Steve Smith - Friday, June 24, 2011
What is real in an age when purported "reality TV" has "finale ...
- Online Video: Segmenting The Current Media Darling
Video Insider, Jeff Hirsch - Friday, June 24, 2011
New media trends last about a day and a half in t ...
- Chevy Dangles Bowl In Route 66 Film Contest
Marketing Daily, Karl Greenberg - Wednesday, June 22, 2011
"This is really a global effort, and we are excited how th ...
- Video Wayback Machine: When TV Told Us When to Laugh
VidBlog, Steve Smith - Thursday, June 23, 2011
Back in the days when the TV was a "box" not ...
- Media Buyers' Guide To Video Shopping
Video Insider, Josh Winograd - Thursday, June 23, 2011
Attention, media buyers: If you are evaluating online video with TV metri ...
- Moving Beyond GRPs: The New Metrics For Digital Video
Metrics Insider, TS Kelly - Wednesday, June 22, 2011
GRPs are a funny thing. Despite near-universal agreement on their lack ...
- Microsoft Socializes Voice In Xbox Ads, Users Share Spots
Online Media Daily, Laurie Sullivan - Tuesday, June 21, 2011
Microsoft has been working to bring voice and gesture controls to a ...
- The Cross-Platform Report: TV's Doing All Right -- For Now
TV Board, Gary Holmes - Wednesday, June 22, 2011
Having seen what digital media did to the music and newspaper businesse ...
- Swipe Me, Touch Me, Command Me: Microsoft Shows Kinect-Powered ITV Ads on Xbox
VidBlog, Steve Smith - Wednesday, June 22, 2011
Well, now I am going to have to dig that long-unused Xb ...
- The Killing: Did Twitter Change The History Of The Universe (You'll Have To Wait Until Fall)?
Video Insider, Karen Herman - Wednesday, June 22, 2011
It's official. Here's my favorite headline of the 2010-2011 TV season: "T ...