- Can You Hear Me Now: MRC Finalizes Digital Audio Ad Standard, Will Tackle 'Audibility' In The Future
RTBlog, Joe Mandese - Monday, January 22, 2018
Few metrics have defined value in the digital marketplace as much ...
- 3 Reasons Ad Fraud Will Be Beaten By 2020
MAD London, Dennis Pekel - Wednesday, December 13, 2017
It's not an inevitable cost of doing business online -- ad fra ...
- MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting'
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
The Media Rating Council (MRC) this morning released its first-ever standard f ...
- Older Viewers, Low-Income Homes Most Attentive TV Audiences
Television News Daily, Wayne Friedman - Wednesday, November 15, 2017
TVision Insights found that viewers 65+ and low-income TV homes are mo ...
- IPG Finds Increased Viewability Boosts Performance, Calls It 'Table Stakes'
Digital News Daily, Joe Mandese - Wednesday, November 8, 2017
Interpublic, which has been leading a charge that the ad industry's curre ...
- Is The AOP Being Softer On Viewability?
London Blog, Sean Hargrave - Thursday, November 2, 2017
Its welcome move to launch a quality charter offers rebates against fra ...
- Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Digital News Daily, Laurie Sullivan - Tuesday, October 31, 2017
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships wi ...
- Ad Viewability Hits 52%, An 18-Month High
Around the Net In MAD London, Sean Hargrave - Monday, October 23, 2017
Ad viewability has hit an 18 month high in the UK, n ...
- UK Brands Reach Tipping Point On Viewability And Programmatic
London Blog, Sean Hargrave - Monday, October 23, 2017
Accepting unviewable ads as the price for automated "progress" is no long ...
- comScore, PlaceIQ Measure Store Visits Based On Ads Viewed, Location Data
Digital News Daily, Laurie Sullivan - Tuesday, October 3, 2017
Bridging the gap between brick-and-mortar retail and digital advertising with the u ...
- Digital TV/Video Advertising Views Up 17%
Television News Daily, Wayne Friedman - Thursday, September 28, 2017
Full TV episodes and sports accounted for the increase in live ...
- Advertisers To Upfronts: More Info On Content, Cross-Platform Data
Television News Daily, Wayne Friedman - Wednesday, September 20, 2017
A recent survey by Advertiser Perceptions found the top two content deman ...
- P&G Is Right -- The Party's Over For Digital Advertising
London Blog, Sean Hargrave - Monday, September 18, 2017
The FMCG's chief brand officer claims that just 25% of spend reach ...
- Adform Accredited For Viewability Across Entire Stack
Digital News Daily, Joe Mandese - Tuesday, September 12, 2017
Copenhagen-based Adform on Monday said it has received accreditation from the Med ...
- Study: 8 In 10 Consumers Appreciate They Aren't Forced To View Native Ads
Native Insider, Tobi Elkin - Wednesday, September 6, 2017
It's widely known that most people find advertising interruptive and downright annoyin ...
- MoPub Launches Viewability Measurement
Digital News Daily, Tobi Elkin - Thursday, August 31, 2017
Twitter's MoPub said it has launched the MoPub SDK with viewability suppo ...
- It's Time To Apply Digital Video Metrics To TV Ratings
Television News Daily, Mark Green - Thursday, August 31, 2017
If we focus on duration of viewability for cross-screen video, then ...
- Raising The Bar On Viewability
MAD, Susan Schiekofer - Tuesday, August 29, 2017
Recently, GroupM announced the global rollout of the rigorous viewability standards ...
- GroupM Doubles Viewability Standard
Around the Net In MAD London, Sean Hargrave - Tuesday, August 29, 2017
WPP's GroupM has announced a new viewability standard of 100% of ...
- Brands Can Take A Bow As Viewability Is Tackled With 100% GroupM Vow
London Blog, Sean Hargrave - Tuesday, August 29, 2017
Brands are demanding more from their agencies -- such as GroupM offeri ...
- Digital Media Measurement Companies Pique Investor Interest
Digital News Daily, Tobi Elkin - Wednesday, August 23, 2017
Marketers concerned about brand safety, ad fraud, ad measurement, viewability, and retu ...
- Inscape, Media Analytics Team To Deliver Viewership Data
Television News Daily, Wayne Friedman - Tuesday, August 22, 2017
Media Analytics will combine its ad-tracking platform and data cloud with Inscape ...
- Unruly Set To Launch Expanded Real-Time Word-Blocking Product
Digital News Daily, Tobi Elkin - Monday, August 21, 2017
The product, included in Unruly's brand safety initiative, will be part ...
- CBS Tops All Networks In Q2 'Attention'
Television News Daily, Wayne Friedman - Friday, August 18, 2017
CBS had the highest index overall in Q2 for "attention" in thr ...
- GroupM To Impose Viewability Standards Worldwide
MAD, Steve McClellan - Thursday, August 17, 2017
The firm said Thursday it is strengthening its viewability standard for soci ...
- OTT Metrics, Viewability And Fraud Pose Ongoing Concerns
Television News Daily, Wayne Friedman - Wednesday, August 2, 2017
One of the major obstacles in OTT measurement is that neither Niels ...
- UK Viewability Rises, Still Behind European Levels
Around the Net In MAD London, Sean Hargrave - Monday, July 31, 2017
A Q2 viewability report from ad verification provider Meetrics shows that bann ...
- Is Viewability The Price Of Programmatic And Mobile Leadership?
London Blog, Sean Hargrave - Monday, July 31, 2017
The UK is a leader in mobile and programmatic -- but th ...
- Consumers Spent 19% More Time Watching Video Ads In Q2
Digital News Daily, Tobi Elkin - Thursday, July 27, 2017
A new report on consumer response to video advertising found that viewabilit ...
- Facebook Hits $9.32B In Q2 Revenue, Mostly Mobile-Based
Digital News Daily, Tobi Elkin - Thursday, July 27, 2017
Aided by strong mobile ad sales and an ability to attract n ...