- 25% Of Marketers Lack Skills To Measure Success Of Data
Data & Programmatic Insider, Laurie Sullivan - Monday, July 30, 2018
Implementing transparency, consistency and universal standards are the top three actions th ...
- Industry Group Finds Consumers Love 'Rewarded' Ads: Marketers, Less So
Digital News Daily, Joe Mandese - Thursday, July 26, 2018
Consumers are leading general marketers in adoption of rewarded ads for t ...
- Time Is Key To Switching Adland's Focus From Hygiene To Effectiveness
London Blog, Sean Hargrave - Tuesday, July 17, 2018
The conversation is set to change from technicalities to effectiveness. Time expos ...
- Viewable, Viable, Verified -- The Rise Of Transparent Social Advertising
MAD London, Paul Astbury - Tuesday, July 10, 2018
Social has made huge progress on transparency, but platforms still need unifie ...
- Newspapers Tell Brands -- Not All Media Is Created Equal
London Blog, Sean Hargrave - Tuesday, July 3, 2018
Newspapers remind brands that if they buy cheap, they will always e ...
- Without Exposure, Viewability Is Flawed
MAD London, Tim Webster - Thursday, June 28, 2018
It's time for adland to drop the obsession with viewability and foc ...
- Live Digital Ad Viewing Grows, Sports Is Key Driver
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2018
Big sporting events contributed to the rise in ad views, such ...
- Microsoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising
Digital News Daily, Laurie Sullivan - Friday, June 22, 2018
"People don't trust that they got what they paid for," said Pa ...
- Second Thoughts: 5 May Be Too Short, Some Say
MediaDailyNews, Laurie Sullivan - Friday, June 15, 2018
Agencies and ad industry insiders as recently as this week began calli ...
- Native Mobile Video Ads 15 To 20 Seconds Long Show Highest Engagement Rates
Digital News Daily, Laurie Sullivan - Tuesday, June 5, 2018
View-through rates (VTRs) for native video ads remain high in the fir ...
- Search Is Back, And It's Eating Display's Lunch
London Blog, Sean Hargrave - Thursday, May 31, 2018
It is often overlooked, but Warc says search is growing again ...
- WFA Sends Publishers A Listicle -- 8 Ways You Must Do Better
London Blog, Sean Hargrave - Thursday, May 17, 2018
Number 4 will have you looking at rebates, and number 8 wi ...
- Google's Work With IAB In-App Viewability Will Lead To Mobile Ad Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 9, 2018
On Wednesday Google revealed plans to integrate the IAB Tech Lab's Op ...
- Just An Online Minute: Actually, A Lot More Of Them
Research Intelligencer, Joe Mandese - Friday, May 4, 2018
Online's share of daily minutes spent with media has grown seven poin ...
- Viewability Hits A Record High -- Should We Be Bothered?
London Blog, Sean Hargrave - Monday, April 23, 2018
Viewability hits a record high -- but could nine times higher engageme ...
- Research Suggests Below The Fold Ads Are Nine Times More Engaging
Around the Net In MAD London, Sean Hargrave - Friday, April 20, 2018
Below the fold adverts are nine times as engaging as those abo ...
- Only 3% Of Marketers Deem MRC Video 'Viewability' A Reasonable Standard
Research Intelligencer, Joe Mandese - Tuesday, April 17, 2018
Even the MRC has acknowledged that current standards likely are not sufficien ...
- UK And US Are Mid-Table On Global Viewability, Sweden Leads
Around the Net In MAD London, Sean Hargrave - Thursday, March 29, 2018
The UK and the US are putting in a middle-of-the-table performance ...
- Viewability Holds Up As Programmatic Goes Up
London Blog, Sean Hargrave - Thursday, March 29, 2018
The UK treads water on viewability, but with four-fifths of display trad ...
- MRC Eyes '100%' Viewable, Begins Researching 'Duration Weights' Too
Digital News Daily, Joe Mandese - Tuesday, March 20, 2018
The Media Rating Council is looking at raising the bar on vid ...
- Advertiser Pressure Leads To Video Ad Fraud Declines
Digital News Daily, Alex Weprin - Thursday, March 15, 2018
Fraudulent video advertising traffic declined by 44.9% in 2017 compared to 201 ...
- ISBA Unveils 100% Viewability Standard
Around the Net In MAD London, Sean Hargrave - Wednesday, March 7, 2018
The organisation that represents advertisers, ISBA, is setting up its own viewabili ...
- ISBA Puts Agencies On Alert Over Viewability And Transparency
London Blog, Sean Hargrave - Wednesday, March 7, 2018
ISBA's conference showed brands want data-driven advertising to be completely viewable, a ...
- Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%
AI & IoT Daily, Chuck Martin - Wednesday, February 28, 2018
Across metrics including click-through rates, viewability and video completion, 360-degree VR a ...
- Digital Display Steps Up To The Plate, Finally
London Blog, Sean Hargrave - Friday, February 23, 2018
The new Gold Standard offers assurance on fraud, safety and user experie ...
- 8 Days In, Olympics Yields Dip In Viewer Numbers
Television News Daily, Wayne Friedman - Friday, February 16, 2018
Prime-time viewing of this year's Olympics is down 7% to 22.6 milli ...
- High-Action Super Bowl Lulls With Lower TV Viewers
TV Watch, Wayne Friedman - Tuesday, February 6, 2018
Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103 ...
- A Year On, Has The Industry Reacted Well To P&G's Marc Pritchard's Damning Criticisms?
Around the Net In MAD London, Sean Hargrave - Tuesday, January 30, 2018
A year on from P&G's Marc Pritchard making that speech about digit ...
- UK And US Align On Digital Advertising Safety
London Blog, Sean Hargrave - Monday, January 29, 2018
No turf wars -- just a very sensible decision to align standar ...
- Viewability Just Got A Whole Lot Better -- Here's Why
London Blog, Sean Hargrave - Friday, January 26, 2018
UK viewability has improved three quarters in a row to overtake German ...