- Quality Content Delivers, But How Can Advertisers Find It?
London Blog, Sean Hargrave - Friday, July 19, 2019
The latest research shows a huge boom for view rates and dwe ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'
MAD, Larissa Faw - Friday, June 21, 2019
CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) ...
- Newsy Bet Big On OTT And It Paid Off
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
The brand has seen a 383% growth in audience since 2016 ...
- Betting Big On OTT
Show Daily, Nina Lentini - Saturday, June 15, 2019
Newsy has pivoted from desktop syndication to OTT, which has proven successf ...
- Samsung Ads Strikes Measurement Deal With Oracle's Moat
Television News Daily, Wayne Friedman - Thursday, June 13, 2019
Samsung's Smart TV homes will add a new data set to measu ...
- DoubleVerify To Announce Further MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2019
This "stamp of approval" by industry lead organizations expands globally in oth ...
- Programmatic Overtakes Direct, But In-App Still Needs Work
London Blog, Sean Hargrave - Tuesday, April 2, 2019
Programmatic is now more reliable than direct for viewability, the latest resear ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
In a move that is expected to make it easier for advertiser ...
- Syndicated Shows Endure Viewership Drop
Television News Daily, Wayne Friedman - Wednesday, March 13, 2019
With half the 2018-2019 U.S. syndication TV season completed, viewership for t ...
- CHEQ, RiskIQ Partnership Protects Brands, Publishers, Consumers
Digital News Daily, Laurie Sullivan - Friday, January 25, 2019
CHEQ and RiskIQ plan to announce a partnership that provides advertisers a ...
- TV Co-Viewing Climbs, Comprises 48% Of All TV Time
Television News Daily, Wayne Friedman - Tuesday, January 15, 2019
About half of all U.S. TV viewers -- and nearly 60% ...
- MSNBC, Fox News Record Viewer Gains, Lifestyle Nets Up, Too
Television News Daily, Wayne Friedman - Wednesday, December 19, 2018
Fox News Channel earned 2.48 million in prime-time viewers, up 3% fr ...
- Device Viewing Rises, Total TV Usage Flat
Television News Daily, Wayne Friedman - Tuesday, December 18, 2018
Share of viewing on internet-connected devices was 16.5% for adults 18-49 duri ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award Winners
Digital News Daily, Laurie Sullivan - Wednesday, December 5, 2018
This year the IAB Data Center Board of Directors named two Risi ...
- MRC: Facebook Passes Key Accreditation Milestone, Third Parties Still Pending
Research Intelligencer, Joe Mandese - Tuesday, November 27, 2018
Facebook has passed a "substantial milestone" toward gaining industry accreditation for i ...
- DoubleVerify Introduces Goal-Based Reporting For Global Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 26, 2018
The enhancement to DoubleVerify's service and performance platform enables marketers to bui ...
- Viewers 55-64 Deliver Most Screen Attention
Television News Daily, Wayne Friedman - Monday, November 5, 2018
In a TV report for the third quarter, older TV viewers h ...
- VideoAmp's New Advanced TV Tool Maps Viewership
Television News Daily, Wayne Friedman - Wednesday, October 24, 2018
Ad-tech company VideoAmp is working with consumer data company LiveRamp to quanti ...
- Shorter TV Ads Command More Viewer Attention
Television News Daily, Wayne Friedman - Thursday, October 11, 2018
Ten-second spots routinely outperform 30- or 60-second spots in the attention rac ...
- New Broadcast Season Delivers Lower Overall Ratings
Television News Daily, Wayne Friedman - Wednesday, October 10, 2018
The first week of the new TV season shows overall total d ...
- Fox News Tops Nets For Kavanaugh Ratings
Television News Daily, Wayne Friedman - Monday, October 1, 2018
Fox News Channel posted a Nielsen 5.7 million total viewers from ...
- 5 Reasons To Start Taking CTV Seriously
MAD London, Tom Oxley - Friday, September 28, 2018
With CTV impressions, live-event streaming and audience targeting on the rise, Netfl ...
- Google Metric Measures Impact Of Video Ads On Search, Earns MRC Accreditations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 26, 2018
Google on Wednesday announced a metric that enables marketers to measure h ...
- Viewability And Fraud Show Progress, Mobile Video Still Risky
London Blog, Sean Hargrave - Tuesday, September 25, 2018
The latest research shows improvements in viewability and fraud -- but mobi ...
- Nielsen Integrates 'Viewability,' Fraud Filtration With Digital Ad Ratings
MediaDailyNews, Joe Mandese - Tuesday, September 25, 2018
Leveraging its role as an ad "currency" provider, Nielsen this morning unveil ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
RTBlog, Joe Mandese - Monday, September 17, 2018
New scientific research indicates video may be less effective than standard ...
- Viewership In NFL's First Week Holds Steady, Resembles 2017
TV Watch, Wayne Friedman - Monday, September 17, 2018
Despite all the controversy -- national anthem protests, medical safety issues a ...
- 'Today,' 'GMA' In Tight Race For Viewers
Television News Daily, Wayne Friedman - Friday, August 24, 2018
Through August 19, ABC' s "Good Morning America" claims top numbers ...
- Let's Consider Make-Goods For TV Viewers
TV Watch, Wayne Friedman - Tuesday, August 14, 2018
It's tough enough getting TV viewers to watch your shows. How abo ...
- Live Time-Shifted TV Remains Largest Part Of Adult Viewing
Television News Daily, Wayne Friedman - Wednesday, August 1, 2018
Nielsen's Q1 Total Audience Report says U.S. adults spent more time consumi ...