Tag results for "viewability"
- MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party ProcessThe MRC has scuttled the second phase of an audit of Google ...
- IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTubeIntegral Ad Science (IAS) execs on Friday believe the company became t ...
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest ImpactThe technologies expected to most significantly impact marketers' ability to respond a ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game AdvertisingThe deal will bring ad measurement, optimization and real-time brand-specific metrics ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad FraudPinterest will now authenticate ad viewability on its platform for advertisers. T ...
- Ads Next To COVID-19 Get More AttentionAlthough brands are cautious about advertising next to COVID-19 stories in newspape ...
- Marfeel Boosts Mobile Ad ROI With AdDealer TechThe tech works through a specially designed algorithm that translates a page ...
- TV Viewing Metrics Get Bigger - And FuzzierNielsen is including out-of-home viewing in its traditional TV measurements next yea ...
- Avoid 'A Nightmare Before Christmas': Protect Your Seasonal Advertising BuysThe race is on to beat fraud and improve viewability when spendi ...
- Measuring TV Viewability: Q&A With TVision's Luke McGuinnessAll about the TV Viewability study IPG Media Labs recently released usi ...
- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile DevicesThe technology aims to reduce publisher viewability obstacles by 66% for displ ...
- GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startli ...
- NBC TV Stations Keep 'Apple Cart' Upright In Move To Viewer ImpressionsShifting to impressions helps TV stations track all viewing of their conte ...
- Did The UK Just Crack Viewability?The UK just hit 70% in viewability for the first time ...
- IAS Report Continues Trend Of Mixed Digital Ad Quality SignalsYet another reputable source -- IAS (Integral Ad Science) -- reports mix ...
- What About TV Viewability? Q&A With TVision's Luke McGuinnessViewability is a challenge for many forms of visual media. How ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement StandardThe integration allowed Google to enable Open Measurement on more than 8 ...
- 'Lethal Weapon,' 'Arrow' Register Best Ad Viewability-Attention MetricsTVision said these two prime-time broadcast shows "stood out as two ...
- Cable TV News Viewership Slows In July, Fox News Keeps LeadThough Fox News posted virtually flat total viewership in daytime and programmi ...
- Quality Content Delivers, But How Can Advertisers Find It?The latest research shows a huge boom for view rates and dwe ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) ...
- Newsy Bet Big On OTT And It Paid OffThe brand has seen a 383% growth in audience since 2016 ...
- Betting Big On OTTNewsy has pivoted from desktop syndication to OTT, which has proven successf ...
- Samsung Ads Strikes Measurement Deal With Oracle's MoatSamsung's Smart TV homes will add a new data set to measu ...
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in oth ...
- Programmatic Overtakes Direct, But In-App Still Needs WorkProgrammatic is now more reliable than direct for viewability, the latest resear ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021In a move that is expected to make it easier for advertiser ...
- Syndicated Shows Endure Viewership DropWith half the 2018-2019 U.S. syndication TV season completed, viewership for t ...
- CHEQ, RiskIQ Partnership Protects Brands, Publishers, ConsumersCHEQ and RiskIQ plan to announce a partnership that provides advertisers a ...
- TV Co-Viewing Climbs, Comprises 48% Of All TV TimeAbout half of all U.S. TV viewers -- and nearly 60% ...
