IAS Report Continues Trend Of Mixed Digital Ad Quality Signals
- by Joe Mandese @mp_joemandese, September 4, 2019
"Quality," like beauty, may be in the eye of the beholder, but when it comes to benchmarking the quality of a variety digital ad delivery experiences, the industry appears to be getting mixed signals.
That was certainly the case with two recent reports that Research Intelligencer reported on: Confiant's " …
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