- How Eye Gaze In Ads Affects Creative Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, December 13, 2021
Ads need to captivate viewers to be successful. VidMob studied direct a ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
Data & Programmatic Insider, Laurie Sullivan - Monday, November 15, 2021
Pixalate has created technology that analyzes the path of programmatic impressions ...
- MRC Accredits IAS For Facebook, Instagram Measurement
MediaDailyNews, Joe Mandese - Wednesday, November 3, 2021
The third-party measurement service cites "continued growth of social media." ...
- Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
Digital News Daily, Colin Kirkland - Wednesday, October 27, 2021
While more attention leads to increased recall, shorter ads were more attention-efficie ...
- Dentsu Creates 'Attention' Metric For Media Planning And Buying
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
The ad industry has realized that "device metrics" that were proxies f ...
- Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
Digital News Daily, Karlene Lukovitz - Monday, October 18, 2021
Thanks to wider use of sophisticated brand suitability and risk prevention strategie ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will a ...
- What's Next In Attention
Digital News Daily, Keith Brewer - Friday, October 8, 2021
Global organizations across the industry are continuing the journey to future-proof technolo ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt ...
- TikTok Partnership With IAS Focuses On Brand Safety
Digital News Daily, Colin Kirkland - Wednesday, September 29, 2021
TikTok made a significant move today toward ensuring the safety of bran ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertisi ...
- TV Award Shows Record Big Viewer Declines In Streaming, Apps
Television News Daily, Wayne Friedman - Thursday, September 16, 2021
LG Ads notes a 12% decline in viewing for award shows ...
- P&G Says 'Objective' Media Metrics Needed, Most NBCU Data Partners Submit RFPs
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
As NBCU looks to start a new measurement system, some industry observe ...
- Study Finds Repeating TV Ads In Close Succession Leads To 'Wear Out'
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
When an average CTV commercial repeats within five minutes, a viewer's attenti ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
Programmatic, CTV, social and international revenue were key business drivers. ...
- Samba TV Starts Real-Time Viewership Dashboard In 4 Countries
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
The company says TV program data will have "scale and accuracy acro ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5B
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Integral Ad Science has joined a growing list of ad-tech companies fili ...
- Madison Avenue's New Impressionistic Movement
RTBlog, Joe Mandese - Monday, June 7, 2021
After a brief flirtation with higher-order metrics, some major media are pushi ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Google SEO Experts Challenging 'The Daily Mail' And Other Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Aimclear SEO lead Lea Scudamore gave dailymail.co.uk a grade of "F" f ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
RTBlog, Joe Mandese - Monday, April 19, 2021
By at least one important quality measure -- so-called "viewability" -- connect ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimat ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to bran ...
- First Half Of March Madness Down 18% From 2019
Television News Daily, Wayne Friedman - Friday, March 26, 2021
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 201 ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Based on its analysis, the company says fraud impressions rose 220% ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' Model
MediaDailyNews, Joe Mandese - Wednesday, January 27, 2021
Duration Media, which founded a marketplace based on trading only the mo ...
- Late-Night Broadcast TV Shows Sink 14% In Viewers YOY
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
Overall, the three networks' total average viewers sank from 7.52 million ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according ...
- TV Networks Soar In U.S. Capitol Siege Viewing
Television News Daily, Wayne Friedman - Thursday, January 7, 2021
Nonstop news coverage of the U.S. Capitol siege by supporters of Preside ...