- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt ...
- TikTok Partnership With IAS Focuses On Brand Safety
Digital News Daily, Colin Kirkland - Wednesday, September 29, 2021
TikTok made a significant move today toward ensuring the safety of bran ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertisi ...
- TV Award Shows Record Big Viewer Declines In Streaming, Apps
Television News Daily, Wayne Friedman - Thursday, September 16, 2021
LG Ads notes a 12% decline in viewing for award shows ...
- P&G Says 'Objective' Media Metrics Needed, Most NBCU Data Partners Submit RFPs
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
As NBCU looks to start a new measurement system, some industry observe ...
- Study Finds Repeating TV Ads In Close Succession Leads To 'Wear Out'
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
When an average CTV commercial repeats within five minutes, a viewer's attenti ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
Programmatic, CTV, social and international revenue were key business drivers. ...
- Samba TV Starts Real-Time Viewership Dashboard In 4 Countries
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
The company says TV program data will have "scale and accuracy acro ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5B
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Integral Ad Science has joined a growing list of ad-tech companies fili ...
- Madison Avenue's New Impressionistic Movement
RTBlog, Joe Mandese - Monday, June 7, 2021
After a brief flirtation with higher-order metrics, some major media are pushi ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Google SEO Experts Challenging 'The Daily Mail' And Other Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Aimclear SEO lead Lea Scudamore gave dailymail.co.uk a grade of "F" f ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
RTBlog, Joe Mandese - Monday, April 19, 2021
By at least one important quality measure -- so-called "viewability" -- connect ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimat ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to bran ...
- First Half Of March Madness Down 18% From 2019
Television News Daily, Wayne Friedman - Friday, March 26, 2021
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 201 ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Based on its analysis, the company says fraud impressions rose 220% ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' Model
MediaDailyNews, Joe Mandese - Wednesday, January 27, 2021
Duration Media, which founded a marketplace based on trading only the mo ...
- Late-Night Broadcast TV Shows Sink 14% In Viewers YOY
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
Overall, the three networks' total average viewers sank from 7.52 million ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according ...
- TV Networks Soar In U.S. Capitol Siege Viewing
Television News Daily, Wayne Friedman - Thursday, January 7, 2021
Nonstop news coverage of the U.S. Capitol siege by supporters of Preside ...
- Amazon Partners With Twitter To Deliver Tweets In Its Cloud Infrastructure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 15, 2020
The deal marks the first time Twitter has leveraged the public clo ...
- Clarification: Fox TV Earned 9.2M Viewers For First Game Of 2020 World Series
TV Watch, Wayne Friedman - Friday, October 23, 2020
- Dailymotion Rolls Out Guaranteed Viewability Performance With Moat
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The guarantee, based on performance, marks the first time Dailymotion's global netwo ...
- TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study Finds
Television News Daily, Wayne Friedman - Friday, August 28, 2020
Viewer "attention" decreased by 3.7% during daytime hours, TVision research found, whi ...
- Fraud Follows Connected TV Boom
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The benchmark report on the state of media quality for advertisers address ...
- MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party Process
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
The MRC has scuttled the second phase of an audit of Google ...
- IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 7, 2020
Integral Ad Science (IAS) execs on Friday believe the company became t ...
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
The technologies expected to most significantly impact marketers' ability to respond a ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Digital News Daily, Laurie Sullivan - Wednesday, April 22, 2020
The deal will bring ad measurement, optimization and real-time brand-specific metrics ...