Integral Ad Science (IAS) this morning announced it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram.
IAS, which was previously accredited for total and viewable impressions statistics, campaign monitoring and firewall verification at property-level, and ad fraud (sophisticated invalid traffic detection and filtration) on desktop and mobile web and mobile in-app platforms, cited the “continued growth of social advertising” as part of today’s announcement.