Live Time-Shifted TV Remains Largest Part Of Adult Viewing

Of the 11 hours U.S. adults spend with media per day, a little more than half — nearly six hours — is with TV/video.

Nielsen Total Audience Report for the first quarter says U.S. adults spent 5 hours/57 minutes consuming video per day -- up from 5 hours/46 minutes in the fourth quarter of 2017 and 5 hours/27 minutes in the third quarter of 2017.

Live TV plus time-shifted TV is still the biggest part of viewing -- slightly rising to 4 hours/46 minutes from 4 hours/44 minutes in the fourth quarter and 4 hours/25 minutes in the third quarter.

The second-biggest TV/video platform is with TV-connected devices -- internet-connected devices, game consoles and DVD players -- at 46 minutes a day, up from 40 minutes in the fourth quarter.

After this comes 10 minutes a day each for video viewing on computers and video video viewing on smartphones -- through apps or websites. Five minutes a day video viewing is on tablets. These video platforms also posted slight rises from the previous quarterly periods.



Looking at overall time spent per device/platform, live TV was at 4 hours/10 minutes per day -- the most for U.S. adults. App/Website usage on smartphones were at 2 hours/22 minutes; and radio, 1 hours/46 minutes.

For app/website usage on tablets, this came to 47 minutes a day; internet on computers, 39 minutes; time-shifted TV, 36 minutes; internet-connected devices, 26 minutes; game consoles, 14 minutes; and DVD/Blu-Ray device, 6 minutes.

Total daily media time usage for adults was at 11 hours/6 minutes; up from 10 hours/47 minutes in the fourth quarter of 2017 and 10 hours/30 minutes in the third quarter.

2 comments about "Live Time-Shifted TV Remains Largest Part Of Adult Viewing".
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  1. Ed Papazian from Media Dynamics Inc, August 1, 2018 at 11:27 a.m.

    Wayne, "Live TV" dwarfs time- shifted TV in terms of time spent. Your headline says the opposite. I think a correction is needed. It a combination of mostly "live" plus some time -shifted viewing that Nielsen is referring to.

  2. Debbie Coffee from WHTM-TV replied, August 1, 2018 at 12:17 p.m.

    Absolutely Ed! I was about to make that same comment.
    Live TV was reported in this study at 4 hours/10 minutes and Time-shifted only 36 minutes.
    You need to make a correction Wayne.
    Thank you

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