'Today,' 'GMA' In Tight Race For Viewers

The battle for broadcast morning show viewing -- and advertising dollars -- is close. The top two shows -- NBC’s “Today” and ABC’s “Good Morning Show” -- are vying for supremacy.

Through August 19 -- broadcast season-to-date -- ABC’ s “Good Morning America” claims top numbers when it comes to overall viewers --  but just barely with an average Nielsen 3.780 million viewers. This is just ahead of NBC’s “Today,” which has 3.778 million. “CBS This Morning” comes in at 2.8 million viewers.

“Today” continues to claim the top spot among the key 25- to-54-year-old viewer that advertisers desire with 1.276 million, while “GMA” is averaging 1.1 million. “Today” has long held this lead over “GMA.”  “CBS This Morning” is at 700,000 viewers.

“Today” also has a lead over “GMA” among younger 18-49 viewers with a Nielsen 0.67 rating, compared to “GMA,” which comes in at 0.60. “CBS This Morning” is at a 0.41.

According to iSpot.tv, from January 1 through August 22, “Today” show pulled in $204.7 million national TV advertising. “GMA” took in $181.1 million, while “CBS This Morning” earned $63.7 million.



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