- Green Baby Products Firm Battles Big Boys Virally
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
Karen Dybis takes a look at how EcoSTORE USA is making ...
- Deconstructing Old Spice Guy
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 16, 2010
What can we all learn from the viral success of the O ...
- "I Am On a Twitter"
VidBlog, Steve Smith - Friday, July 16, 2010
Just seconds before the self-satirizing Old Spice "Man on a Horse" charact ...
- Viral Video: The Summer Reruns
VidBlog, Steve Smith - Wednesday, July 14, 2010
Some of you youngsters may be too young to recall a ti ...
- The End Of Viral
Show Daily, Joe Mandese - Thursday, June 17, 2010
Asked what the current industry "threshold" is for a corporate video ...
- Online Video Gets Us In (And Around) The World Cup
VidBlog, Steve Smith - Friday, June 11, 2010
I will admit it up front that I know zip about socce ...
- Drinking Game Raises Questions; Diageo Says It's Not Involved
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
J. David Goodman reports that a new viral binge drinking game featuri ...
- Study: For Stand-Alone Video Ads, Mid-Length Is Best
Online Media Daily, Mark Walsh - Friday, June 4, 2010
For in-stream video ads, 15- or 30-second spots are the standard. B ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- Les Grossman Is Going to Rip You A New One
VidBlog, Steve Smith - Wednesday, June 2, 2010
"Your filthy hair made you a star," Hollywood kingmaker Les Grossman tel ...
- JVC, All American Rejects Team For Viral Video
Marketing Daily, Aaron Baar - Wednesday, May 19, 2010
"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelson ...
- Google Makes a Viral Geek Porno
VidBlog, Steve Smith - Thursday, May 6, 2010
Remember when Google was a proud member of the too-big-to-advertise club? N ...
- "We are the World ... We Are the Polymerase Chain Reaction": Silly Science, Serious Leads
VidBlog, Steve Smith - Tuesday, April 13, 2010
Viral video marketing has a special penchant for silliness. In fact pa ...
- Former NFL Scrub Hits It Big With Old Spice Video
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Jack Neff has an amusing piece about Isaiah Mustafa, a bit-part act ...
- An Enemy Of Raccoons But A Friend Of Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Charles McGrath writes an appreciation of the granddaddy of viral merchandising campaig ...
- Millward Brown: Strong Creative Drives Viral Success
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
"It all boils down to strong creativity," Ann Green, senior vice preside ...
- Just An Online Minute... The Key To Viral Success? Sneeze On The Salad Bar!
Just An Online Minute, Kelly Samardak - Wednesday, February 3, 2010
I left Hammerstein punching my fist into the air and chanting "GT ...
- Taco Bell Super Bowl Efforts Feature ... NBA Legend
Marketing Daily, Karlene Lukovitz - Monday, February 1, 2010
The chain is leveraging the Super Bowl to get a jump ...
- Coke Scores With First Viral Video
Marketing Daily, Karlene Lukovitz - Tuesday, January 19, 2010
Coke couldn't have scripted better responses: Students laugh and jump, pass t ...
- GMC Taking The Viral Marketing Superhighway
Around the Net In Brand Marketing, Thom Forbes - Monday, January 18, 2010
GMC could drop TV commercials altogether in marketing its Granite compact crossove ...
- It Reportedly Cost $100 (For The Robot), And It's Gone Viral
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
...
- Infectious And Contagious: Two Keys To Viral Marketing
Performance Marketing Insider, Kaila Colbin - Tuesday, November 3, 2009
How many times has a client come to you and said, ...
- Toyota Fights Suit Over Viral Matrix Effort
Marketing Daily, Wendy Davis, Karl Greenberg - Friday, October 23, 2009
"With everything else Toyota has been hammered with lately, this is anoth ...
- Agency.com Helps Ask.com Find Deal-Seekers
Online Media Daily, Gavin O'Malley - Monday, October 19, 2009
With the help of Agency.com San Francisco, search engine Ask.com has launch ...
- Viral VW Ads Test 'Fun Theory'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
...
- The New Viral Marketing Engine
Marketing Daily, Judy Shapiro - Tuesday, October 13, 2009
So there you have it -- the new viral marketing engine ...
- Sexually Transmitted Viral
Online Media Daily, Laurie Sullivan - Friday, October 9, 2009
Viral marketing and hard-body men have become the fuel pushing a heat ...
- Ducati Goes All Social In Marketing Shift
Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
"We are in the process of reviewing our entire marketing strategy f ...
- Nielsen Clients Get A Lesson In Viral Marketing, The Wrong Kind
MediaDailyNews, - Friday, October 2, 2009
Nielsen clients using the research firm's Nielsen U Virtual Classroom got ...
- PointRoll Partners With Discovery And quadrantONE
Online Media Daily, Gavin O'Malley - Wednesday, September 2, 2009
PointRoll on Wednesday is expected to announce the addition of new publish ...