- Belo, Yollar Team For Local Online Ad Alliance
MediaDailyNews, Wayne Friedman - Thursday, November 11, 2010
Looking for another connection with local advertisers, big TV station group Be ...
- Kahlua Campaign Returns Brand To Its Heritage
Marketing Daily, Aaron Baar - Wednesday, November 10, 2010
The Pernod-Ricard brand is stressing its Mexican heritage and coffee and sug ...
- TV Networks Seek To Stop FilmOn
Around the Net In Media, Fern Siegel - Tuesday, November 9, 2010
Four top U.S. television networks have asked a federal court to st ...
- Scripps Funds eByline Service
Around the Net In Media, Fern Siegel - Tuesday, November 9, 2010
eByline, an online service that brings together freelance journalists and publishers looki ...
- Salon EIC Walsh Leaves
MediaDailyNews, - Monday, November 8, 2010
Salon, the Web site that helped pioneer online journalism, is changing editor ...
- RockMelt Browser Finds Future Of Social And Search
Online Media Daily, Laurie Sullivan - Monday, November 8, 2010
Search engines don't offer true social capabilities -- not yet, anyway ...
- Chevy Silverado Ad Pokes Fun At Ford F-250
Marketing Daily, Karl Greenberg - Friday, November 5, 2010
Michael Stelmaszek, group creative director at Campbell-Ewald, says the campaign reflects wh ...
- Is Your Web Site Slowing You Down?
Marketing Daily, Joshua Bixby - Thursday, November 4, 2010
The first step is to identify the solution gaps in your organizati ...
- TV Networks Consider Benefits Of Cross-Selling
MediaDailyNews, Wayne Friedman - Wednesday, November 3, 2010
Will more networks follow the CW's lead in cross-selling traditional TV sho ...
- ivi TV Capitalizes on Fox/Cablevision Feud
MediaDailyNews, Wayne Friedman - Monday, November 1, 2010
The Seattle-based company ivi TV said it gained 323% for its n ...
- LinkedIn Launches 'Company Pages'
Online Media Daily, Mark Walsh - Monday, November 1, 2010
LinkedIn Monday
announced an upgraded version of its company profiles call ...
- Brut Slap-Happy For Younger Guys, Real Men
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
The effort plays on the idea of slapping someone who deserves ...
- Edmunds.com Relaunch To Focus On Intuition
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
Jeremy Anwyl, CEO of the Los Angeles-based company, says products like Amazon ...
- Top 8
Notes from the Digital Frontier, Chris - Friday, October 22, 2010
Looking at my Google Chrome homepage, I noticed something interesting. It list ...
- Topix Finds Niche In Political Ads
Online Media Daily, Laurie Sullivan - Friday, October 29, 2010
Local is fast becoming the biggest part of a company's online soci ...
- FedEx Launches Morphing Map In Global Push
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign is not meant to be heavily branded, Brenda McWilliams, managi ...
- Crowd Pleaser: 'Washington Post' Partners With Intersect
MediaDailyNews, Erik Sass - Thursday, October 28, 2010
The Washington Post is getting into crowd-sourced reporting through a partnership wi ...
- Ad Premiums: 'Economist' Ideas Channel Targets Elite Mind-Set
MediaDailyNews, Fern Siegel - Wednesday, October 27, 2010
The Economist Group launched its latest online business: Ideas People Channel. Debuti ...
- Politico Adds Paid News Service
Around the Net In Media, Fern Siegel - Tuesday, October 26, 2010
To the rapidly growing field of Washington reportage, add one more entran ...
- Time Warner Puts ESPN Channels Online
Around the Net In Media, Fern Siegel - Tuesday, October 26, 2010
Time Warner Cable customers who have ESPN and have Internet service wi ...
- Prilosec Enlists NFL Players In Heartburn Defense
Marketing Daily, Tanya Gazdik - Tuesday, October 26, 2010
"The campaign provides an inside look at the NFL's toughest blockers a ...
- PBS Launches New Site, Draws Young Audience
Around the Net In Media, Fern Siegel - Monday, October 25, 2010
PBS is beta-launching Monday a new Web site at PBS.org, which wi ...
- Condé Nast Gives Fairchild More Style
Online Media Daily, Gavin O'Malley - Monday, October 25, 2010
Effective immediately, Style.com is being folded into Fairchild Fashion Group, parent Cond ...
- Groupon Launches At Mobile Hub
MediaDailyNews, - Friday, October 22, 2010
Groupon, a shopping site that offers a daily deal on the be ...
- Dish Network To Carry TBS, TNT Online
MediaDailyNews, Fern Siegel - Thursday, October 21, 2010
Dish Network will provide its subscribers with online access to TNT a ...
- For Gen Y Gals, Levi's Finds The Plan Is 'No Plan'
Marketing Daily, Sarah Mahoney - Wednesday, October 20, 2010
While Levi's expected the data to substantiate Gen Y's much-discussed free-spiritedness, Ma ...
- HuffPo, Public Integrity Center Merge For Investigative News
MediaDailyNews, - Tuesday, October 19, 2010
The Center for Public Integrity and the Huffington Post Investigative Fund ha ...
- Revamped Papa John's Site Offers Loyalty Program
Marketing Daily, - Monday, October 18, 2010
New tools include pizza builder graphics (a pizza-making app that lets use ...
- Carhartt Debuts First Spot in Decades
MediaDailyNews, - Monday, October 18, 2010
Carhartt will debut its first television commercial (in decades) via an interacti ...
- NBC Site Scores With Unique Visitors
MediaDailyNews, Wayne Friedman - Monday, October 18, 2010
NBC Universal's Web site, nbc.com, continues to have a good story ...