- Brits Use Social Media More, But Share Less
The Social Graf, Erik Sass - Tuesday, May 18, 2010
Paralleling the United States, the number of adults in the United Kingd ...
- Social Media Sponsorships Defined: Small, But Growing Fast
Online Media Daily, Joe Mandese - Tuesday, May 11, 2010
Social media may be one of the most talked about segments ...
- Nielsen Teams With Bazaarvoice On Customer Monitoring
Online Media Daily, Mark Walsh - Thursday, April 15, 2010
The Nielsen Company has struck a deal with Bazaarvoice to feed i ...
- Now A Few Words-Of-Mouth From Bob Garfield: Former Ad Ager Pursues Greed, Joins Fizz
Online Media Daily, Joe Mandese - Wednesday, April 7, 2010
Long-time media and advertising industry journalist Bob Garfield, who officially stepped do ...
- Report: 'Influencers' Lack Sweeping Power
Online Media Daily, Gavin O'Malley - Tuesday, March 23, 2010
Coinciding with the rise of social networks and viral marketing, "influencers" we ...
- What 300 Years Of Science Teach Us About WOM Metrics
Metrics Insider, Pat LaPointe - Tuesday, March 16, 2010
In the early 18th century, scientists were fascinated with questions about t ...
- WOMMA Suggests Principles For Social Media Guidelines
Marketing Daily, - Tuesday, March 9, 2010
The Chicago-based Word of Mouth Marketing Association (WOMMA) wrote to the Fo ...
- Prilosec Wants To Be The 'Sponsor of Everything'
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 18, 2010
There's niche marketing, and then there's Procter & Gamble's Prilosec OTC, whi ...
- When Virtual Playgrounds Collide With The Mom Next Door, Marketers Win
Engage:Moms, Maria Bailey - Wednesday, February 3, 2010
Word of mouth marketing is still alive and well in the offli ...
- Panasonic App Lets Users Play With Facial Hair
Marketing Daily, Aaron Baar - Monday, December 28, 2009
Panasonic will promote the app through traditional public relations, digital word ...
- TV Ads, WOM Top Sources For Video Viewing Choice
Research Brief, Jack Loechner - Wednesday, December 16, 2009
According to the findings of a new Knowledge Networks report, How Peop ...
- Keller Fay Gauges Cross-Platform Reaction To Olympic Ads
MediaDailyNews, David Goetzl - Thursday, December 10, 2009
NBCU has hired a word-of-mouth agency to gauge reaction to Olympic ...
- DonQ Rum Engages Men Via Women's Advice
Marketing Daily, Karlene Lukovitz - Monday, December 7, 2009
"Instead of being in your face with our brand and products, we' ...
- Hidden Valley Ranch Sponsors Web Series
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2009
The six-episode series aims to entertain moms and kids while helping th ...
- TV Ads, WOM Best Tools To Promote Shows
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2009
Although the digital age gets a lot of buzz over influencing ...
- Build A Word-Of-Mouth Campaign
Engage:Hispanics, Jose Villa - Thursday, November 5, 2009
While the exact approach to driving product trials and word of mou ...
- Remington Game Targets Men Targeting Women
Marketing Daily, Aaron Baar - Friday, October 16, 2009
The new effort uses an interactive microsite and game to leverage word-of-mou ...
- Vitaminwater Enlists Fans In Creating New Flavor
Marketing Daily, Tanya Gazdik - Wednesday, September 9, 2009
This is mostly a digital word-of-mouth program, via New York-based 360i, whi ...
- Media Metrics: Let's Get This Party Started
Media Magazine, - Tuesday, July 14, 2009
Blogs, message boards, facebook, myspace, linkedin, youtube, twitter ... Look at a ...
- OMD Preps New Word-of-Mouth Practice
Around the Net In Media, Joan Voight - Monday, August 24, 2009
Word-of-mouth marketing is one notable sector that has bucked the recession a ...
- Brand Spending on WoM Marketing on Fast Track
Research Brief, Jack Loechner - Wednesday, August 5, 2009
According to new research from PQ Media, spending on word-of-mouth marketing ro ...
- Word-Of-Mouth Marketing Rises In '08
Marketing Daily, - Thursday, July 30, 2009
Spending on word-of-mouth marketing rose 14.2% to $1.54 billion in 2008, despi ...
- ESPN, CNN Lure Advertisers With Word-of-Mouth Data
Around the Net In Media, Joan Voight - Monday, July 27, 2009
Today, marketers want to know not only how many saw their ad ...
- Nielsen: Personal Ties and Online Opinions Most Trusted
Online Media Daily, Mark Walsh - Thursday, July 9, 2009
Nielsen's latest global online consumer survey, canvassing 25,000 Internet consumers in ...
- Word Of Mom: Good + Bad Buzz
Engage:Moms, Lolita Carrico - Wednesday, June 17, 2009
Word of mouth strategies are effective on many levels. The key ...
- Proof: The Mouth-Off Multiplier
Media Magazine, Graeme Hutton - Friday, May 1, 2009
We live in an age where the rallying cry "the consumer ...
- Pfizer Scores PR Coup With Rx Giveaway To Jobless
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
In a move that Marissa Miley and Rich Thomaselli call a " ...
- Word Of Mouth Goes Far Beyond Social Media
Marketing Daily, Karlene Lukovitz - Wednesday, May 6, 2009
Overall, about half of WOM is tied to marketing communications efforts, a ...