- BillMyParents.com Launches WOM Campaign
Marketing Daily, - Tuesday, August 23, 2011
San Diego-based BillMyParents has launched a word-of-mouth marketing campaign with Tremor, t ...
- Hilton Garden Inn Launches 'To-Do List' Contest
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,00 ...
- Social Media WOM Propels Purchasing Decisions
Online Media Daily, Gavin O'Malley - Wednesday, August 3, 2011
Regardless of what channels deliver the information, nearly 50% of consumers 18- ...
- Big Marketers: Social Tracking Now A Priority, Tools Still Lacking
Online Media Daily, Joe Mandese - Wednesday, August 3, 2011
Social media is having a profound effect on big marketers, but it ...
- Marketers Want More Online WOM Data
The Social Graf, Erik Sass - Wednesday, August 3, 2011
Social media can be a powerful online advertising platform, but you ha ...
- Searches From Face-Time Conversations In The Billions
SearchBlog, Laurie Sullivan - Thursday, June 23, 2011
Google searches provide information for about 145 million brand conversations daily. That ...
- Dunnhumby Acquires BzzAgent
Marketing Daily, - Monday, May 23, 2011
Dunnhumby Ltd., the London-based shopper loyalty company, says it has acquired BzzAgen ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- People Close-Lipped On Companies, Products
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
"The most underleveraged way to encourage positive word-of-mouth with your best custome ...
- How Facebook Might Reinvent Search
Online Media Daily, Laurie Sullivan - Thursday, May 5, 2011
Social by design -- the buzz phrase for the coming year ...
- Americans Heard bin Laden News via Social Media... and Broadcast News, and WOM, and...
The Social Graf, Erik Sass - Thursday, May 5, 2011
Any time there's a big news event nowadays, it seems like ...
- Users Register Social Network Comments While Shopping
Online Media Daily, Laurie Sullivan - Wednesday, April 6, 2011
One-quarter of customers share their experience in online conversations from smartphones whi ...
- Top 10 Most-Talked About Brands
Marketing Daily, - Friday, January 28, 2011
After six months, the brands women continue to talk about include: ...
- Subway, Domino's Lead 2010 Foodservice Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, January 12, 2011
Subway led the list of restaurant brands with the highest 2010 scor ...
- Subway, Domestic Automakers Top 2010 Positive Buzz
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
Last year, Subway earned the most positive buzz among adult consumers, accordi ...
- Keller Fay Launches WOM Program To UK
MediaDailyNews, - Tuesday, November 30, 2010
The Keller Fay Group plans to launch the firm's Talk Track word-of-mou ...
- P&G's Always Launches Ovulation/Period App
Marketing Daily, - Thursday, November 4, 2010
Among other things, the app, which is a free download at t ...
- Women Spread The Word
Research Brief, Jack Loechner - Monday, November 1, 2010
According to a new study of 2,000 women, Harbinger, with Ipsos, fou ...
- Vibram's Five-Toed Running Shoe Making A Splash
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
Maybe you've seen someone wearing the Vibram Five Fingers (www.vibramfivefingers.com) running sh ...
- KFC's Positive Buzz Dives; Hooters' Improves
Marketing Daily, - Wednesday, October 13, 2010
KFC's marketing stunt of hiring college women to wear sweatpants bearing t ...
- Lenovo Looks To Inject Fun Into Computing
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
"We want consumers to take away that Lenovo is a fun bra ...
- Women Trust WOM On Restaurants, But Not Fashion
Marketing Daily, Sarah Mahoney - Tuesday, October 12, 2010
Perhaps the biggest shock is that even the most techno-savvy would rath ...
- Social, WOM, New Products Draw Women To Brands
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
...
- Keller Fay Report: Teens Talk A Lot Amongst Themselves
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Teenagers "engage in a significantly higher level of word of mouth abo ...
- Teens Deliver Brand WOM
Around the Net In Media, Fern Siegel - Thursday, September 23, 2010
Teens produce a disproportionate amount of "word of mouth" about products a ...
- 85% Of Teen Brand Word-Of-Mouth Occurs Offline
Engage:Teens, Karlene Lukovitz - Thursday, September 23, 2010
Overall, teens engage in a significantly higher level of WOM about a ...
- Wharton: WOM Customers 16% More Valuable
Marketing Daily, Sarah Mahoney - Wednesday, July 28, 2010
"In the short run, these word-of-mouth clients are more valuable because ...
- Eight O'Clock Coffee's N.Y. Promo Celebrates WOM
Marketing Daily, Tanya Gazdik - Monday, June 28, 2010
On June 28, commuters passing through Grand Central Terminal will have ...
- Yahoo Study: Internet Can Drive Word Of Mouth Even Better Than Television
Online Media Daily, Laurie Sullivan - Friday, June 11, 2010
There's no arguing that word of mouth (WOM) marketing impacts sales. A ...
- WOMMA Accepting Award Entries
Marketing Daily, - Monday, May 24, 2010
WOMMA is beefing up the promotion of the award winners to ensu ...