- Cruise Industry Missing Positive PR Opportunities
Marketing: Travel, Allison Schroeder - Thursday, June 6, 2013
People love a good PR disaster. As if there were a brig ...
- Keller Fay Hires 2 Execs
MediaDailyNews, Fern Siegel - Thursday, May 16, 2013
The Keller Fay Group, a research and consulting company specializing in word-of-mou ...
- All Earned Media Is Not Created Equal
Marketing Daily, Peter Storck - Wednesday, May 15, 2013
Experience-driven social marketing has the power and reach to both build bra ...
- Don't Launch Your Product On Facebook
Engage:Boomers, Stephen Reily - Monday, May 13, 2013
We have recently been asking Boomer women how they travel the pa ...
- Enterprise Seeks Opening In Rental Car Market
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
The program puts street teams in transit stations, and includes larger even ...
- Friend-To-Friend Marketing To The Rescue
Mobile Marketing Daily, Hjalmar Winbladh - Monday, April 29, 2013
Steve Jobs said it three years ago, and it's still true: mobi ...
- Word Of Mouth Still Works
Marketing: Causes, Michele Campbell - Monday, March 18, 2013
A friend of mine makes cool athletic gear on the side a ...
- Brands Profit By In-Store, Word-Of-Mouth Marketing
MediaDailyNews, Wayne Friedman - Wednesday, February 13, 2013
Getting awareness for one's brand is still a tricky formula. But t ...
- What Makes Women Talk About Brands
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
It makes sense to get women to talk about brands, as bra ...
- Staffers Can Double As Best Brand Advocates
MediaDailyNews, Steve McClellan - Monday, January 21, 2013
Companies often use so-called brand ambassadors to spread positive word of mou ...
- 3 Ways To Turbocharge WOM Social Marketing
Online Media Daily, Angela Bandlow - Friday, December 28, 2012
There is no marketing technique more powerful than word of mouth. Bran ...
- Buzz Builds Brands
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 30, 2012
Word of mouth, not ads, made brands like Apple, Harley-Davidson, Starbucks a ...
- WOMMA To Issue Social Media Guidelines
Online Media Daily, Fern Siegel - Friday, August 3, 2012
The Word of Mouth Marketing Association will issue a new social med ...
- Buzz Leaders, Improvers Keep Things Positive
Marketing Daily, Aaron Baar - Sunday, July 15, 2012
The mix of brands is indicative of how to remain venerable aft ...
- What Makes Brand Advocates Share?
Raw, Laurie Sullivan - Friday, May 25, 2012
About 50% of U.S. Internet users recommend a brand, product or servi ...
- Tangled Up In Friends
Engage:Teens, Eric Pakurar - Thursday, May 24, 2012
Plenty has been written about the value of word of mouth ...
- Trust Is Earned, According To Consumers
Research Brief, Jack Loechner - Thursday, April 19, 2012
According to a new study from Nielsen, 92% of consumers around t ...
- Friends Have More Credibility Than Brands
Marketing Daily, Aaron Baar - Tuesday, April 10, 2012
Ninety-two percent of respondents in 56 different countries said they trusted word-of-mou ...
- Study: Social Media Blunts Impact Of Negative WOM
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
According to the findings of its annual Call Center Satisfaction Index, C ...
- CBS Research: TV Drives WOM In Digital World
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Much has been made about TV driving online social media interaction. B ...
- Consumer WOM Proves Powerful, Apple, Amazon Lead Sectors
Online Media Daily, Gavin O'Malley - Wednesday, March 14, 2012
As marketers know, word of mouth can make or break a bran ...
- Extole Secures $10 Million For Social Referral Funding
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Strangers or friends can become the most successful brand advocates through onli ...
- Why Social Audience Measurement Hasn't Yet Delivered
Online Media Daily, Michael Hussey - Tuesday, January 24, 2012
Social has fundamentally changed consumer spending decision making. On average, 89% ...
- 2011 Buzz Leaders: Subway On Top Again
Marketing Daily, Karlene Lukovitz - Tuesday, January 10, 2012
For the second year in a row, Subway has the highest Bu ...
- Study: Social Media Brand Advocacy Endures
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
No one doubts the power of word-of-mouth brand advocacy. But how lo ...
- P&G Unit Debunks 'Social' Influence, Finds Offline Overwhelmingly Dominates Brand Conversations
MediaDailyNews, Steve McClellan - Thursday, November 17, 2011
Tremor, the Procter & Gamble marketing unit that focuses on the so-call ...
- Correction: Ticketmaster Uses Buddy Media
Online Media Daily, Gavin O'Malley - Wednesday, October 19, 2011
Citing a new report from Forrester Research ("Traditional Paid Media Must Fu ...
- WOM Explodes Thanks To Social Media
Online Media Daily, Gavin O'Malley - Tuesday, October 18, 2011
Word-of-mouth marketing is soaring, thanks to social media. But to click wi ...
- Social Media Marketers Put Premium On WOM Reviews
Online Media Daily, Gavin O'Malley - Tuesday, September 27, 2011
It turns out that social media marketers value certain types of user-generat ...
- Study: Negative Reviews Grow More Powerful
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
"Negative information is now just as powerful as positive information," says Mi ...