What Makes Brand Advocates Share?

About 50% of U.S. Internet users recommend a brand, product or service because they have a good experience with it, according to the eMarketer study released Friday called "Brand Advocates: Scaling Social Media Word-of-Mouth." Some 37% want to help others by sharing the information, 8% said they recommend the brand product or service when asked their opinion, and 4% either want others to know they are knowledge about the product or get incentives for doing so. 

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