- Trust In WOM Fosters Influencers
Research Brief, Jack Loechner - Wednesday, May 3, 2017
With consumers continuing to trust word of mouth over all other for ...
- Yuno Rewards Users When Friends Buy Products
The Social Graf, Erik Sass - Monday, August 31, 2015
With ad dollars flooding into social media and everyone obsessed with soci ...
- WOM Still Highest Unpaid Influence; Paid TV Still Broadest Reach
Research Brief, Jack Loechner - Monday, May 18, 2015
In recently-released survey results from the Digital Democracy Survey, 8 in ...
- Intuit's 'Pens Down, Bottoms Up' Tax Season Campaign
MAD, Larissa Faw - Wednesday, April 1, 2015
Working with ad agency RPA, Intuit introduced the campaign that included ...
- More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
MAD, Steve McClellan - Wednesday, March 25, 2015
ESPN Research announced the results of a "Valuing Video" study from t ...
- Referrals As Conversion Channel: How Do They Stack Up?
Marketing: Travel, Matthew Bailey - Monday, March 9, 2015
Quick, name the top marketing channels for your business. Now, did y ...
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the e ...
- Let's Rethink How Advertising Works
Marketing Daily, Brad Fay - Thursday, February 12, 2015
The single most important factor in the success of an advertisement ...
- Analytic Partners, Keller Fay, Converseon Team To Integrate Social, WOM
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2015
Looking to cement an effort around the integration of online social med ...
- Word-Of-Mouth Interactions Correlate With Rise In Sales
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2014
One in eight word-of-mouth interactions results in consumer sales -- some ...
- Techs, Telecoms Top WOM in Brazil, Colombia
Marketing Daily, Aaron Baar - Tuesday, November 4, 2014
According to a study from Keller Fay Group, Samsung is the most-discuss ...
- WOM Beats Bestseller Lists
The Social Graf, Erik Sass - Tuesday, July 22, 2014
The proliferation of brand and product recommendations online is causing information overloa ...
- 'Affluenza' Film Gets Social Kick
Marketing Daily, Aaron Baar - Thursday, July 10, 2014
"In the same way a TV show creates a live event [f ...
- Taco Bell's Perception Rises; McDonald's' Dips
Marketing Daily, Karlene Lukovitz - Friday, April 11, 2014
As of April 4, Taco Bell, which said in February that ...
- Don't Forget The Product: Little Things Still Mean A Lot
Marketing: Travel, Gary Leopold - Monday, April 7, 2014
I just returned from a three-week vacation in Hawaii, and I w ...
- Bonobos Expands With New Women's Brand
Marketing Daily, Sarah Mahoney - Friday, November 1, 2013
AYR, which stands for All Year Round, will kick off with deni ...
- Next Generation Word-Of-Mouth Measurement Metric?
Research Brief, Jack Loechner - Wednesday, October 30, 2013
Business leaders incorporating NPS into their executive dashboard are constantly striving ...
- For Word of Mouth, The Secret Sauce Lies In The South
Marketing Daily, Ed Keller - Tuesday, October 22, 2013
A newly released study, "America's Most Talkative Cities," provides a top ...
- Harley-Davidson, Apple, Avon, Amazon Tops In WOM
Marketing Daily, Tanya Gazdik - Monday, October 21, 2013
"Word of mouth ... is a key part of understanding customer satisfacti ...
- BK Sees Perception Gains After 'Satisfries' Launch
Marketing Daily, Karlene Lukovitz - Friday, October 4, 2013
Burger King's launch of fries with 30% fewer calories and 40% le ...
- Trust Is A Must
Research Brief, Jack Loechner - Wednesday, October 2, 2013
According to Nielsen's latest Trust In Advertising study, earning consumer trust, wheth ...
- Nielsen: Consumers Trust WOM Over Other Messaging
Marketing Daily, Aaron Baar - Tuesday, September 17, 2013
According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% ...
- Earned Media Tops Other Ad Sources, TV Ad Trust Up
MediaDailyNews, Wayne Friedman - Tuesday, September 17, 2013
Word-of-mouth marketing -- as well as TV advertising -- continues to sco ...
- Fiat Rolls With Devilish 500 Cattiva Limited Edition
Marketing Daily, Laurie Petersen - Tuesday, August 13, 2013
In Italian, "cattiva" can describe a person or situation that is naugh ...
- TV's Reach: WOM More Powerful Than Social Media
MediaDailyNews, Wayne Friedman - Monday, July 29, 2013
A majority of TV influence/recommendations comes from "word-of-mouth" face-to-face conversations, with digit ...
- Word Of Mouth On Climate Change Reached President's Ears
Marketing: Green, Ted Page - Wednesday, June 26, 2013
In my last post, I talked about the Climate Change Declaration, ...
- 'Dunkin' in the Dark' Doesn't Hold A Candle To Real Product Experience
Marketing Daily, Peter Storck - Thursday, June 20, 2013
Experience-driven social marketing has resulted in stunning success for brands. Although t ...
- The Stanley Cup Of B-to-B Social Media
Online Media Daily, Scott Gillum - Wednesday, June 12, 2013
Even though buyers mention social media (and providers such as Twitter, Facebo ...
- Q&A: On Running To Catch Nike, Adidas, Et Al.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
The running-exercise-workout landscape is populated by companies with immediate brand recognition. B ...
- Smashburger In First TV Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 6, 2013
Investing in television is something of a leap for any fairly youn ...