Publications
- Current Stories
  MediaPost Home
  Today's News
  Today's Opinions
  MediaPost Week in Review
  News Dailies
  Media Daily News
  Marketing Daily
  Agency Daily
  Television News Daily
  Publishers Daily
  Marketing Weeklies
  Marketing CPG
  Marketing Retail
  Marketing QSR
  Marketing Pharma & Health
  Marketing Automotive
  Marketing Politics
  Opinion
  Brand Insider
  Brand Insider Podcast
  Brand Insider BTS
  Opinion
  Media Insider
  Planning & Buying Insider
  Media 3.0
  Advanced TV Insider
  TV Watch
  Marketing Insider
  Data & Programmatic Insider
  Performance Marketing Insider
  Email Insider
  Publishing Insider
  MAD Blog
Events
- Events Home
  2025 Events Calendar
  2026 Events Calendar
  Upcoming Events
  Brand Insider Summit: Retail
  August 17-20, 2025, Lake Tahoe
  Data & Programmatic Insider Summit
  August 20-23, 2025, Lake Tahoe
  Planning and Buying Insider Summit
  September 8-11, 2025, Nashville
  Digital Out of Home Insider Summit
  October 8-11, 2025, Austin
  Brand Insider Summit: Luxury Retail
  October 19-22, 2025, Napa
  More Upcoming Events
  Brand Insider Summit: CPG
  November 16-19, 2025, Santa Barbara
  Brand Insider Summit: QSR
  November 19-22, 2025, Santa Barbara
  Email Insider Summit
  December 7-10, 2025, Deer Valley
  TV & Video Insider Summit
  December 10-13, 2025, Deer Valley
  Performance Marketing Insider Summit
  December 14-17, 2025, Deer Valley
  Recently Concluded
  Brand Insider Summit: Pharma & Health
  July 21-24, 2025, The Poconos
  Publishing Insider Summit
  June 4-7, 2025, New Orleans
  Performance Marketing Insider Summit
  June 1-4, 2025, New Orleans
  Brand Insider Summit: CPG
  May 18-21, 2025, Nashville
  Brand Insider Summit: Travel & Hospitality
  May 14-17, 2025, Nashville
  Email Insider Summit
  April 21-24, 2025, Fernandina Beach
  Brand Insider Summit: QSR
  April 7-10, 2025, Austin
Awards
- MediaPost Awards
  Agency of the Year
  Planning & Buying Awards
  Marketing Automotive Awards
  OMMA Awards (October 8, 2025, NYC)
Members
- Become A MediaPost Member
  Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
  Join Now
  Member Resources
  All Member Directory
  Manage My Account
  Manage My Subscriptions
More
- Additional Resources
  Feedback Loop (Comments)
  Premium Research
  Whitepapers
  Webinars
  About and Contacts
  About MediaPost
  Contact Editorial
  Privacy/Terms
  Media Kit
Search
- Advanced Search

Sign in
- Username
  Password
  Remember me
  Forgot your password?
Register
Advertise
Follow

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

If you're already a paid subscriber, please sign-in.

Username

Password Forgot?

Become a free MediaPost member now to read this article

Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research

Log in if you are already a member

Username

Password Forgot?

Subscribe to Marketing Daily

Around the Net

Social, WOM, New Products Draw Women To Brands

Promo, Friday, October 8, 2010 8:58 AM

Read the whole story at Promo »

wom, women

Next story loading

advertisement

More from Around the Net In Brand Marketing

Millennials Are Money-Savvy Thanks To Parents
Longevity Drugs Could Add Years To Pets' Lives
Doritos Offers Chip Silencer Software
U.S. Considers How To Sever Electric Car Ties To China
Weight Watchers Shifts Attitude Toward Weight Loss Prescriptions

SPONSOR CONTENT