The Keller Fay Group plans to launch the firm's Talk Track word-of-mouth measurement program on an ongoing basis in Great Britain. The decision mirrors the success of Keller Fay's research efforts in
the UK during the past year. These efforts include a nationwide word of mouth study that was jointly commissioned by Starcom MediaVest, ESPN and News International, as well as a word-of-mouth module
in IPA's 2010 Touchpoints3 survey that is the result of a partnership between Keller Fay and IPA. Launched in the U.S. in 2006, TalkTrack analyzes more than 350,000 brand conversations annually across
all major consumer categories, representing the first continuous study of word-of-mouth in all channels (online and offline).
