- Intel Commits To Women's Digital Education
Marketing Daily, Aaron Baar - Tuesday, October 1, 2013
The company's "She Will Connect" program will begin this year in Afric ...
- What You Guessed Is True: 40% of Xbox Live Viewers AREN'T Men
Around the Net in Video, P.J. Bednarski - Friday, September 20, 2013
Microsoft confirmed that 40% of the Xbox LIVE audience are women, accordi ...
- Marketers Should Take Women Seriously As Consumers
Marketing Daily, Karl Greenberg - Thursday, September 19, 2013
Women are bringing in a bigger and bigger slice of the househo ...
- Role Modeling The Way To 'Lean In'
Mad Blog, - Thursday, September 19, 2013
"The issue is role models. You can't be what you can't see ...
- Gibbs To ME 'Time,' Stengel Nominated For State Post
MediaDailyNews, Fern Siegel - Tuesday, September 17, 2013
Nancy Gibbs has been named managing editor of Time, the 17th managi ...
- Engaging Women Online Can Leverage Digital Dollars
Online Media Daily, Samantha Skey - Tuesday, September 17, 2013
The opportunity for media to engage the female masses lies in enabli ...
- Why Fashion Retailers Should Sell More Clothes Online
Engage:Boomers, Stephen Reily - Monday, September 9, 2013
Women over 50 consistently tell us that they dislike shopping for clothe ...
- Covergirl Manicures NFL Team Colors
Marketing Daily, Karl Greenberg - Wednesday, September 4, 2013
It might seem like an odd pairing, but Covergirl is partnering wi ...
- A Look At Women, Men And The Marketplace
Marketing Daily, Maria Cole, Stephen Kraus - Wednesday, August 28, 2013
As women's marketplace priorities became the de facto priorities for the marketpla ...
- Womensforum.com Expands Ad Options
Online Media Daily, Mark Walsh - Wednesday, August 14, 2013
Started in 1996, Womensforum.com's biggest changes have come in just the la ...
- OPI Adds Carrie Underwood To Color Lineup
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2013
The Nicole by OPI collection will include glitters, dark shades and so ...
- Style Icons For Boomer Women? They're Getting Younger
Engage:Boomers, Stephen Reily - Monday, August 12, 2013
I've written in this space before about the average age of Ba ...
- Viva La Latinas! They Are Driving The Online Market
Engage:Hispanics, Lee Vann - Thursday, August 8, 2013
When it comes to the online Hispanic market, Latinas are in t ...
- Report Underscores Latinas' Consumer Power
Marketing Daily, Karlene Lukovitz - Monday, August 5, 2013
Female Hispanics, or Latinas, are an increasingly powerful force in driving t ...
- U By Kotex Goes On Tour
Marketing Daily, Karl Greenberg - Thursday, August 1, 2013
The campaign, "U Decide," centers on five :30 spots projected on jum ...
- The Independent American Woman
Research Brief, Jack Loechner - Wednesday, July 31, 2013
From the Wave 5 from the Ipsos MediaCT Audience Measurement Group, Wome ...
- The Great Role Reversal
Marketing Daily, Meg Asaro - Friday, July 26, 2013
By elevating the conversation to the concepts of nurturing and love, ...
- Sleep Number Leverages Social Influencers
Marketing Daily, Aaron Baar - Tuesday, July 23, 2013
"One of [Sleep Number's] biggest challenges, is getting targeted consumers into t ...
- Chevy Silverado: A Woman And Her Truck
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
Agency Leo Burnett says the first spot of the new work, call ...
- P&G Partners With The WNBA
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
P&G and The Women's National Basketball Association (WNBA) are partnering around ...
- Levi's Rolls Out Revel, New Line For Women
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2013
In its ongoing quest to build the perfect pair of jeans f ...
- Consider This When Marketing To Women
SearchBlog, Laurie Sullivan - Thursday, July 11, 2013
Women control more than $7 trillion in domestic spending and purchase decisio ...
- Arden Bottles Taylor Swift's Girl Power For 3rd Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2013
Betting that fans still can't get enough of Taylor Swift, Elizabeth Ard ...
- For Its 50th, The Limited Throws Itself A Social Party
Marketing Daily, Sarah Mahoney - Monday, July 8, 2013
To celebrate 50 years of dressing women for success, The Limited ...
- Hair After 50? That Is The Question, For Both Women And Men
Engage:Boomers, Stephen Reily - Monday, July 8, 2013
Advertising usually reflects the genuine needs and concerns of the consumers ...
- Moms Mostly Play Games, Socialize Via Apps
Online Media Daily, Mark Walsh - Tuesday, July 2, 2013
When it comes to app use, moms aren't they different from anyo ...
- Facebook To Remove Ads Near Offensive Content
Online Media Daily, Mark Walsh - Friday, June 28, 2013
Facebook on Friday announced a new policy barring advertising from sections ...
- Focus On Her Interests, Not Her Age And Gender
Engage:Moms, Katie Petrillo - Friday, June 21, 2013
A few weeks ago, iMedia hosted its InFocus Summit, which placed ...
- 'Vice' Removes Controversial Suicide Feature
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 18, 2013
Vice magazine has taken down a controversial feature which showed models reenacti ...
- Aging Pet Owners, Aging Pets
Engage:Boomers, Stephen Reily - Monday, June 10, 2013
Recently, we conducted a survey on pet owners among the women ag ...