- Don't Rush Real-Time; Delta's World Cup Tweet Misses Mark
RTBlog, Tyler Loechner - Tuesday, June 17, 2014
Brands have been playing with "real-time marketing" via Twitter during big even ...
- World Cup Sponsorship: Priceless?
Online Spin, Maarten Albarda - Monday, June 16, 2014
I don't have much time, because the World Cup is on a ...
- World Cup To Be A Social Affair
MAD London, Andy Oakes - Friday, June 13, 2014
As you read this column, we are in a golden period ...
- Visa Heads Into World Cup Fray
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"It's going to be our biggest digital and social program and activati ...
- World Cup To Be A Social Affair
Online Media Daily Europe, Andy Oakes - Friday, June 13, 2014
As you read this column, we are in a golden period ...
- World Cup Most Social Sporting Event Ever
Around the Net In MAD London, Sean Hargrave - Thursday, June 12, 2014
The World Cup is set to become the world's most social sporti ...
- The 'Sun' Given Away Free Today To 22m Households
Around the Net In MAD London, Sean Hargrave - Thursday, June 12, 2014
The Sun's World Cup Pride edition is due to be delivered fr ...
- The World Cup, A Total Market Opportunity
Engage:Hispanics, Lee Vann - Thursday, June 12, 2014
Three things are clear. Total market has dominated the multicultural marketing dialog ...
- Does Brazil Matter For Brand Owners?
Marketing Daily, Jonathan Hall - Thursday, June 12, 2014
Blessed with natural resources and a $7 billion luxury market, Brazil creat ...
- ESPN Brings World Cup Scores To The Tube
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
Transport for London (TfL) has partnered with ESPN to offer London commute ...
- Facebook Collates #Worldcup Trends
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
Facebook has launched a Trending World Cup feed, which collates news th ...
- Hyundai Launches Pair Of #BecauseFutbol World Cup Ads
Out to Launch, Amy Corr - Wednesday, June 11, 2014
Hyundai launched a pair of World Cup ads under the #BecauseFutbol the ...
- U.S. TV Soccer Ad Dollars Continue To Rise
MediaDailyNews, Wayne Friedman - Monday, June 9, 2014
With soccer's World Cup just days away from starting in Brazil, ...
- Real World Cup Winner Will Be Social Media
Around the Net In MAD London, Sean Hargrave - Monday, June 9, 2014
While television and radio will get their usual World Cup bounce, t ...
- NEW! Everybody's An Expert Soccer Player In McDonald's World Cup Video
Out to Launch, Amy Corr - Friday, June 6, 2014
McDonald's launched a fun two-minute video to promote its global sponsorship ...
- The Biggest Stream: No Doubt, It Will Be World Cup
VidBlog, P.J. Bednarski - Friday, June 6, 2014
The World Cup won't be just a streaming event. It may ...
- Media Shift: World Cup To Score More Mobile Viewers
Mobile Marketing Daily, Mark Walsh - Wednesday, June 4, 2014
When it comes to big sports events like the upcoming World Cu ...
- Real-Time World Cup Marketing Battle Will Be Most Intense Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, June 3, 2014
Real-time marketing will bring out the most fierce competition between brands duri ...
- The World Cup Game Plan For Real-Time Marketers
Around the Net in Real-Time, Tyler Loechner - Monday, June 2, 2014
Marketing Week has posted an article overviewing the opportunities marketers will ha ...