• by Amy Corr  @MediaPostOTL, June 11, 2014

Hyundai launched a pair of World Cup ads under the #BecauseFutbol theme that celebrate the passion soccer fans have and the redesigned 2015 Hyundai Sonata. In "Boom," there's a baby boom taking place in one hospital, leading a nurse to wonder what was happening nine months earlier. Turns out, it was a country's World Cup win that actually spawned a new generation of soccer fans. See it here. You can't help but feel for the soccer fan in "Avoidance." He managed to get through an entire work day surrounded by people watching a game in real time, averting his gaze so he can go home, relax and watch the game sans spoilers. He makes it inside his house, only to have his adorable daughter run past him, saying: "Daddy! We won!" Watch it here. INNOCEAN USA created the campaign.