- Main Meal: Allrecipes.com Buys Food Wishes
Online Media Daily, Gavin O'Malley - Tuesday, August 9, 2011
Marking the Web's latest culinary content grab, Allrecipes.com, a Reader's Digest compan ...
- "I'll Be Back": YouTube Partners with MovieClips on Classic Clips
VidBlog, Steve Smith - Wednesday, August 10, 2011
How do you find that guy who starred in the movie abo ...
- Nokia's Smart Less-Will-Get-You-More Video Strategy
VidBlog, Steve Smith - Tuesday, August 9, 2011
Arguments about the most effective length for digital video ads and consum ...
- Butterfinger Recruits UGC For Rob Lowe Movie
Marketing Daily, Karlene Lukovitz - Friday, August 5, 2011
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-bas ...
- "Saved By the Bell:" The Interactive Video
VidBlog, Steve Smith - Monday, August 8, 2011
At the outset, let me cop to the fact that I ...
- Dodge Goes NASCAR To Tout New Durango
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The campaign says the muscular SUV is back and not afraid ...
- YouTube: The Epic Six-Year Tale
VidBlog, Steve Smith - Tuesday, August 2, 2011
Where were you in May 2005? As with every other medium th ...
- YouTube Video Stars Find Brand Advertisers
Online Media Daily, Laurie Sullivan - Saturday, July 30, 2011
Prior to the start of the VidCon conference Friday, a steady stre ...
- Content Owners May Have To Diversify Away From YouTube To Win
Video Insider, Ashkan Karbasfrooshan - Monday, August 1, 2011
I love YouTube. I love YouTube as a user and I lo ...
- Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- YouTube Mimics TV, Carries Music Fests
Online Media Daily, - Friday, July 22, 2011
YouTube is adopting the blueprint of traditional TV programmers. The site ...
- Football Season 2011: Social Media Accentuates The Experience
Marketing: Sports, Brian Grey - Tuesday, July 19, 2011
I don't want to be the guy jumping the gun here ...
- Amana Intros An Idea: 'Life. Simplified.'
Marketing Daily, Aaron Baar - Friday, July 15, 2011
The heart of the campaign is an online shopping tool that hel ...
- Carl's Jr. Taps Social Media for Anniversary Efforts
Marketing Daily, - Tuesday, July 12, 2011
CKE Restaurants' Carl's Jr. chain is employing a variety of social med ...
- Wonka Gets YouTubed: Oompa Loompas Overlooked
VidBlog, Steve Smith - Wednesday, July 13, 2011
In addition to trying to demonstrate that the largest video destination ...
- A First: Pepsi Using Foursquare on Global Basis
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
That ad, which takes a direct jab at Coke by overtly hijacki ...
- Google Releases 'Cosmic Panda'
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 11, 2011
Google has released a new YouTube interface it calls "Cosmic Panda." T ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- The Less-Is-More Machine: Google Creates a Branded, Addictive Whatchamacallit
VidBlog, Steve Smith - Monday, July 11, 2011
Veteran PC puzzle gamers may recall a legendary digital time sink entitl ...
- YouTube.com/create To Run HTML Iframe
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 6, 2011
YouTube launched a platform for third-party applications running in HTML iframe. Use ...
- Perrier's "Interactive" Party: Same Crowd, More Sweat
VidBlog, Steve Smith - Wednesday, June 29, 2011
Apparently at its end, the Perrier Le Club campaign online can clai ...
- YouTube Gives 'Design Star' Free Ad Time, Younger Demos
Online Media Daily, Laurie Sullivan - Friday, June 24, 2011
Free time in front of potential customers doesn't happen for advertisers ofte ...
- Warning: Video Time Machine for Web and iPad Will Eat Your Night
VidBlog, Steve Smith - Monday, June 27, 2011
"This is really addicting," I admit to my wife after more th ...
- New Intel Ad Redefines YouTube
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 21, 2011
Intel Asia Pacific has a YouTube video experience called "The Escape." T ...
- Intel Inside...You? "The Escape" Interactive YouTube Thriller Tries Too Hard to Get Into Our Heads
VidBlog, Steve Smith - Monday, June 20, 2011
Late last week, Intel and its agencies Tribal DDB and DDB Ho ...
- YouTube: 70% Opting In To Pre-Rolls
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 13, 2011
Late last year, YouTube debuted TrueView pre-roll ads, which users could sk ...
- State Farm Urges Viewers To 'Get To A Better State'
Marketing Daily, - Monday, June 13, 2011
State Farm is rolling out three new spots today that introduce t ...
- Building the Modern Heartthrob Audience: The Dave Days Story
VidBlog, Steve Smith - Monday, June 13, 2011
Can Justin Bieber strike twice now that every boyish, sexually non-threatening mophe ...
- Perrier Throws User-Driven YouTube Party
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2011
The interactive online experience is an extension of the brand's television campaig ...
- Why Online Businesses Should Avoid Hosting Their Videos On YouTube
Video Insider, Stephen McCluskey - Thursday, June 9, 2011
YouTube is a good way to get started with online video ...