What might surprise
many: Only about 30% of viewers are skipping the pre-rolls, Bruce Daisley, sales director at YouTube & Google, tells The Next Web. "This is a surprising figure and shows people's willingness to
consume ads from brands online, provided they're relevant and entertaining," it writes.
What's more, Daisley said that users who have chosen to watch the ads on YouTube are 75% more engaged on average than users who were subjected to standard ads. Citing a case study with Walkers, this figure improved even more with users viewing ads they'd chosen to watch being 273% more engaged than those that were subjected to the standard pre-roll ads.