- Watchdog Finds Big Brands Running Ads On Anti-LGBTQ+ YouTube Channels
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
On Tuesday, corporate watchdog Eko plans to install a billboard outside ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- TikTok Warned, Takes Action On Israel-Hamas War Misinformation
MediaDailyNews, Laurie Sullivan - Sunday, October 15, 2023
TikTok is the latest tech company to counter misinformation after the ...
- Google Drops Claim That YouTube TV Is $600 Less Than Cable
MediaDailyNews, Karlene Lukovitz - Wednesday, October 11, 2023
Claim was rejected twice by BBB advertising review bodies. ...
- Google Rolls Out 'Demand Gen' Campaign Type
MediaDailyNews, Laurie Sullivan - Tuesday, October 10, 2023
Google introduced Demand Gen campaigns earlier this year, and now is rolli ...
- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- Live Streamers, At $69 Per Month, Far Less Likely To Churn Than Traditional Pay TV
MediaDailyNews, Karlene Lukovitz - Tuesday, October 3, 2023
YouTube TV is #1 in satisfaction among live streaming services, followed ...
- HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
Marketing Daily, Laurie Sullivan - Monday, October 2, 2023
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- YouTube Updates Controversial Topic Ad Guidelines
MediaDailyNews, Laurie Sullivan - Thursday, September 28, 2023
YouTube believes videos with these topics can be a helpful resource wh ...
- Google To Migrate Podcast Listeners From Podcast App To YouTube Music
MediaDailyNews, Colin Kirkland - Tuesday, September 26, 2023
Google plans to shut down its podcast app in 2024. YouTube Music ...
- YouTube To End Ad-Free 'Premium Lite' Subscription Tier
MediaDailyNews, Colin Kirkland - Tuesday, September 26, 2023
YouTube will end its Premium Lite subscription tier October 25. Users payi ...
- YouTube Changes Parameters For Specific Monetizable Content
MediaDailyNews, Colin Kirkland - Wednesday, September 27, 2023
YouTube is changing the parameters of what types of content creators a ...
- YouTube To Introduce Gen AI-Based Dream Screen Next Year
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
YouTube will provide a variety of tools for creators, agencies, and brand ...
- Navy Sets Sail With Latest "Sailor Vs" Series
MAD, Fern Siegel - Wednesday, September 13, 2023
The latest iteration of "Sailor Vs" speaks to the GenZ demographic v ...
- Pocket.Watch To Sell Ads For Mattel Shows On YouTube
MAD, Fern Siegel - Monday, September 11, 2023
Pocket.watch's ad sales and partnerships division, clock.work, will handle the assignment. Sho ...
- YouTube Builds A More Modern Streaming Experience For Viewers, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 6, 2023
The Rolling Stones livestreamed an interview for the first time today ...
- Can Analyst Firms Adapt To A Changing Landscape?
Media Insider, Cory Treffiletti - Tuesday, September 5, 2023
Are analyst firms equivalent to Industry Influencers in today's economics and percepti ...
- Arkansas Can't Enforce Law Restricting Teens' Social Media
PolicyBlog, Wendy Davis - Tuesday, September 5, 2023
A new Arkansas law requiring social platforms to verify users' ages a ...
- YouTube Expands Creator Monetization Access, Launches Comparative Analytics
MediaDailyNews, Colin Kirkland - Thursday, August 31, 2023
YouTube has expanded lowered eligibility requirements for its partner program to ...
- Top Maturing Platforms For Streaming, CTV Losing Share To Smaller Ones: Comscore
Television News Daily, Wayne Friedman - Tuesday, August 29, 2023
With 75% of growth in video hours on CTV devices from small ...
- YouTube Shorts Product Lead Offers Insights For Creators And Brands
MediaDailyNews, Colin Kirkland - Friday, August 25, 2023
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting time ...
- Viewer Ad 'Attention' Drops For The First Time
Television News Daily, Wayne Friedman - Monday, August 28, 2023
Viewer "attention" of CTV/streaming ads has dropped for the first time, TVisi ...
- Advocacy Groups Press FTC To Investigate Google Over Children's Privacy
MediaDailyNews, Wendy Davis - Wednesday, August 23, 2023
Advocacy groups on Wednesday renewed their call for the FTC to investiga ...
- Judge Rejects RFK Jr. Request To Prohibit YouTube From Suppressing Videos
PolicyBlog, Wendy Davis - Wednesday, August 23, 2023
Robert F Kennedy Jr. has failed to persuade a judge to ord ...
- YouTube TV Told To Stop Boasting It Costs $600 Less Than Cable
MediaDailyNews, Wendy Davis - Tuesday, August 22, 2023
An industry self-regulatory watchdog also suggested the word "cable" may be t ...
- YouTube, Universal Music Group Announce Incubator, Principles For AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 21, 2023
YouTube has launched the YouTube Music AI Incubator program with artists, songwrite ...
- YouTube Prevails In Battle With Content Creators Who Alleged Discrimination
Digital News Daily, Wendy Davis - Friday, August 18, 2023
A federal judge has thrown out a lawsuit by content creators w ...
- Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids' Privacy Issues
Digital News Daily, Karlene Lukovitz - Friday, August 18, 2023
Founder of the "ad quality and transparency" platform stresses that its n ...
- Google Faces Calls For Investigation Into Children's Privacy
PolicyBlog, Wendy Davis - Thursday, August 17, 2023
A new Adalytics report is sparking calls for an investigation into YouTube ...
- YouTube's Music Discovery Feature Takes On The TikTok Feed
Digital News Daily, Colin Kirkland - Wednesday, August 16, 2023
YouTube Music's new discovery feature will provide users with the ability ...