ESPN has trumpeted its ESPN3.com offering as a breakthrough for years. Rightfully so. But now, the cutting-edge site is at risk of becoming marginalized. Read the whole story
Despite across-the-board declines in TV broadcast ratings, local TV news is more valuable in drawing viewers' advertising attention than other programming. Read the whole story
Media agency TargetCast tcm says the four networks' average cost for a 30-second commercial was $80,495 in the third quarter -- down 2% versus … Read the whole story
LIN TV CEO Vincent Sadusky joined the chorus of station-group executives suggesting that prices for syndicated programming may have reached an apex. Instead, replacing … Read the whole story
Social media may have reached critical mass as a consumer medium, but its role as a mass advertising medium is still emerging. But if … Read the whole story
In contrast to other new premium TV sites started recently, MidCenturyTV.com has launched with seemingly little conflict with the major TV networks and studios. … Read the whole story
As it moves toward an IPO, Nielsen has added three years to CEO David Calhoun's contract. In the process, Calhoun gets a hefty signing … Read the whole story
Though new data suggests consumers are slowly abandoning pay TV services, one study says the vast majority intend to maintain traditional subscriptions with cable, … Read the whole story
In video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad … Read the whole story
The interactive displays take a page from a similar initiative conceived by the Consumer Electronics Association, ESPN and the country's top cable and satellite … Read the whole story
The Ion network, with no unscripted programming in the schedule yet, has hired a top programming executive steeped in the nonfiction genre. Former chief … Read the whole story
At least 10 months out, Fox has begun plugging what it hopes will be another successful sing-off. The network started airing 10-second teasers for … Read the whole story
From the no-surprise department: Sony has cut prices for its newfangled Google TV units, up to a massive 25% off certain models. This is … Read the whole story
The jury is still out on Hulu Plus and even on Apple's 99-cent episode rentals, but a new study by Ipsos finds that the … Read the whole story
Lately we have seen announcements regarding new OTT ("over the top") box launches, like Roku and Boxee. Netflix has done a masterful job of … Read the whole story
Microsoft, were you listening or did I just nail your intention to integrate Internet services into Xbox 360 through the Bing search engine and … Read the whole story
Fox is following in the footsteps of ABC -- but not from a position it necessarily likes. Fox is offering online inventory -- on … Read the whole story
Only 1% of consumers report they have canceled subscription TV/Video services because they are accessing content instead on the Internet. According to the 2010 … Read the whole story