TVBlog
On the day it was announced he would be taking over for Larry King, Piers Morgan hit the right tone. Morgan followed the simple playbook: offer an over-the-top nod to … Read the whole story
Top Disney executive Anne Sweeney said ABC has more than 64% of its affiliates paying for rights to offer the network. The affiliates are … Read the whole story
The Pyrex brand and Sandra Lee have teamed up to educate consumers on how to cook with care when using glass bakeware. Lee, author … Read the whole story
The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and We Won't Tone It Down" brand positioning not only declares that the spread … Read the whole story
The global business economy for TV sets has rebounded. Fourth-quarter 2010 shipments of TV sets grew 15% to 77.6 million units, after falling 9% … Read the whole story
Netflix has inked a deal with CBS that allows it to stream some of the network's shows, although none that are currently on the … Read the whole story
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Despite the headline, this is not a commentary on the Middle East -- which makes me one of the few people not publishing uninformed … Read the whole story
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The question of whether or not to offer product placement is often on the minds of 10 p.m. network show producers. Maybe they also … Read the whole story
- COMMENTARY
Online advertising has been coming under a good degree of scrutiny lately, and television may not be far behind. As new technologies evolve to … Read the whole story
