TVBlog
by Adam Buckman, Featured Columnist
Their humorous commercials have propelled a handful of car insurance companies to the top of their industry, but they rank among the lowest in customer satisfaction. Read the whole story
by Wayne Friedman
TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been … Read the whole story
by Colin Kirkland
Reddit is introducing a 15-second optimization goal for "engaged video views," targeting marketers looking to tell a longer brand story while capturing the attention … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google wants to access characters, storylines, and content to help "train" its AI platforms. Reports say Google has had many introductory meetings with Hollywood … Read the whole story
COMMENTARY
by Joanna Drews
We've created is a Frankenstein of data. Technology built for linear television is now being applied to streaming, and that's where things start to … Read the whole story