YouTube has announced the addition of Amazon to its U.S.-based shopping affiliate program, allowing creators to share and earn from Amazon product tags integrated … Read the whole story

To help brands rethink their approach to performance marketing, Google is testing new tools to connect video ads through messaging with support from "Demand … Read the whole story

College football offers brands a large and valuable audience. It just won't excuse weak execution, unless the campaign is in its first semester at … Read the whole story

Many agencies do not see the performance expected from ChatGPT Ads campaigns, despite OpenAI touting improved testing to target audiences. Read the whole story

This looks to even up political advertising strength for the midterms because Republican political advertising coffers are much higher than the Democratic party's. Read the whole story

In 2023, Lachlan and Rupert Murdoch tried to re-merge the company, but institutional investors and Murdoch family members argued against it. Read the whole story

Most of us should care about independent measurement anchoring the buying and selling of all advertising in the U.S. Unfortunately, most ad transactions today … Read the whole story