Gracenote, a unit of Nielsen that identifies media content, will work with The Trade Desk to provide "content-level precision to programmatic connected TV (CTV) … Read the whole story

The Trade Desk unveiled new agentic capabilities to make its demand-side platform simpler for planning, buying and measurement. The overhaul follows agency backlash and … Read the whole story

TikTok is bringing new partners to its multi-screen ad experience across billboards, in-store displays, cinema promos and more, expanding user-generated content viewership to the … Read the whole story

Much of supposedly definitive Gen Z behavior belongs to millennials or to the ancient human practice of getting older and earning a paycheck. Also, … Read the whole story

Creative highlights the many ways people play and earn rewards. Read the whole story

The Gauge currently does not offer granular results when it comes to individual premium platforms of its programming. Read the whole story

Views still have a role. They tell marketers whether content is reaching people and whether audiences are watching. The problem comes when that becomes … Read the whole story