Gen Z has been blamed for drinking
less, living online and choosing experiences over possessions. It’s also been credited with turning buy now, pay later services, cryptocurrency and artificial intelligence subscriptions into
cultural phenomena.
There’s just one small problem. Much of that supposedly definitive Gen Z behavior belongs to millennials …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.