by Aaron Baar
The campaign is a bit of an extension of the retailer's holiday effort, through which consumers took a photo of a 2D barcode and … Read the whole story
by Wayne Friedman
Recent trends of higher ratings for TV awards shows might have ABC dreaming of big numbers as well for "The 83rd Annual Academy Awards" … Read the whole story
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by Joe Mandese
In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak … Read the whole story
by Joe Mandese
In a deal that its principals say will transform the 7-Eleven convenience store chain into the fourth largest "broadcast TV network" in the U.S., … Read the whole story
by Karl Greenberg
As part of its "Big Voices in Big Places" strategy, Hyundai Motor America will be, for the third consecutive year, auto-exclusive sponsor of the … Read the whole story
by Wayne Friedman
Big subscriber gains were made for DirecTV, exceeding analyst expectations and pushing up its stock in mid-day trading. The nation's largest satellite TV programming … Read the whole story
by Wayne Friedman
Against what its main competitor DirecTV reported earlier in the week, Dish Network Corp. had a net loss of subscribers in the fourth quarter … Read the whole story
by Laurie Sullivan
Google might tell marketers there's no connection between streaming live content on YouTube and Google TV, but few consumers can ignore the merger created … Read the whole story
by Karl Greenberg
As Sir Martin Sorrell, the head of WPP, whose biggest client happens to be Ford, explained, the campaign is not about taking the "shock … Read the whole story
by David Goetzl
MSG Network's broadcast of superstar Carmelo Anthony's debut with the New York Knicks yielded a 16-year high for the network in one arena. In … Read the whole story
by Wayne Friedman
CBS just edged out Fox on Tuesday night -- as its tag team of "NCIS" and "NCIS: Los Angeles" kicked up their respective ratings … Read the whole story
by David Goetzl
Following an expanded programming agreement with Televisa, Univision is exploring the launch of several new Spanish-language networks, including a novela channel. It may also … Read the whole story
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by Wayne Friedman
The Washington Post Co. TV operations were its bright spot in its latest quarterly results. Political advertising pushed up its TV broadcasting unit's revenue … Read the whole story
COMMENTARY
by Jane Clarke
One would think that something as ubiquitous as a Remote would have a simple definition. However it is not as simple as it would … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Reward your entertainment brand -- even if it might not be the best? That's what music marketing executive Steve Stoute was really talking about. … Read the whole story
COMMENTARY
by The Editor
This just in from former TV Board columnist and well-known collaborator Mitch Oscar, who has aked us to let the TV Board community know … Read the whole story
COMMENTARY
by John Hancock
>Reports are circulating that Al Jazeera English, the "toned down" version of Al Jazeera, has been making rounds this week among some of America's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The future viability of TV stations hinges on their coverage of local news. That makes Fox Television Stations' alleged filing of fraudulent FCC documents … Read the whole story