TVBlog
by David Goetzl
In the 1950s, an actor welcomed audiences to a program with "Good Evening, I am Ronald Reagan, speaking for General Electric." A half-century later, Coke branding became a staple of … Read the whole story
by David Goetzl
After several weeks of incendiary comments, Charlie Sheen has been removed from his starring role on CBS hit "Two and a Half Men." Series … Read the whole story
by Tanya Gazdik
"We've done a great deal of research to uncover 10 key markets that drive over 50% of revenue," Lee tells Marketing Daily. "We know … Read the whole story
by Wayne Friedman
National cable spot advertising rep NCC Media has now formalized its new local TV sales effort. Now called "I+" (Interconnected Plus), it adds millions … Read the whole story
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by Joe Mandese
Wall Street securities firm Deutsche Bank has initiated coverage of Nielsen Co. with a "buy" rating, and a 12-month price target of $34 a … Read the whole story
by David Goetzl
Woman's Day will be integrated into several episodes of the comedy hit "Hot in Cleveland" this summer, part of an unusual arrangement that has … Read the whole story
by Erik Sass
Comcast is straddling two burgeoning marketplaces -- Spanish-language media and video-on-demand -- with this week's launch of Xfinity TV, a cross-platform Spanish-language entertainment package … Read the whole story
by Karl Greenberg
The National Hockey League will tout the 2011 Stanley Cup Playoffs via an ad campaign to run on NBC Sports, which is broadcasting the … Read the whole story
by Wayne Friedman
With less competition on this first Thursday night in March, Fox's "American Idol" just stepped on the gas, improving its already dominant ratings from … Read the whole story
by David Goetzl
Viacom CEO Philippe Dauman reiterated Monday how the company's commitment to research has helped resuscitate networks such as MTV. One emphasis has been a … Read the whole story
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by David Goetzl
Even with a stronger economy, Entravision, which operates a slew of Univision affiliates, saw ad dollars come in flat for its TV stations in … Read the whole story
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by David Goetzl
MTV executive Dan Lovinger will take over sales at NBCUniversal's Telemundo. As EVP, he will oversee sales for the Telemundo network, as well as … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Melo made his Knicks debut a couple of weeks ago, and Jimmy Dolan's critics were silenced, at least for the moment. What's this have … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The pressure is on public broadcasting. Some in Congress already believe there are too many TV and video networks, stations, and digital areas, a … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
For those of us who are in the business of television, Nielsen is, for better or for worse, a large part of our daily … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We may be well into the digital content age, but with traditional cable networks -- or for that matter, any TV networks -- it … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
"Treat me with relevance." That's what consumers want these days, Coca-Cola marketing exec Wendy Clark told attendees at the IAB Annual Leadership Meeting in … Read the whole story
COMMENTARY
by Jane Clarke
We know them as "MSO," "Satco" and "Telco." These are the companies who are considered the "data originators" -- those that are at the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV buzz counts for a lot these days. And maybe Charlie Sheen has figured it out. With that in mind -- separate from all … Read the whole story