• by David Goetzl  @dgoetzl, March 7, 2011

MTV executive Dan Lovinger will take over sales at NBCUniversal's Telemundo. Lovinger, in an executive vice president role, will report to Jacqueline Hernández, Telemundo COO.

He will oversee sales for the Telemundo network, as well as bilingual cable outlet mun2 and their digital extensions. He was a senior vice president at the multiplatform sales operations for the MTV brand, which included Spanish-language MTV Tr3s.

"Dan brings an extremely strong cross-platform sales experience ... having worked with multiple brands that have exemplified 360-degree brand approaches," Hernández stated.

Before MTV, he worked at VH1 and VH1 Classic at MTV Networks. Earlier, he worked at trade publisher Primedia.

Michael Rodriguez took over as executive vice president, multimedia development and distribution for Telemundo in December. He reports to Telemundo president Don Browne. Ann Gaulke, who heads affiliate relations for Telemundo, reports to Rodriguez.