TVBlog
by David Goetzl
Forget champagne glasses. Networks had to be toasting with Pepsi cans this week. It's always welcome when a wealthy marketer hits a trouble spot and tries to spend its way … Read the whole story
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by Joe Mandese
The good news is that U.S. ad economy expanded 6.5% in 2010. The bad news is that some major media - especially print media … Read the whole story
by Wayne Friedman
CBS Sports and Turner Sports say their multi-network airing of Thursday's second-round coverage, which featured many big name teams, posted ratings 24% higher than … Read the whole story
by Wayne Friedman
There are more executive changes at NBC Universal's big cable network: USA Network has named network veterans Chris McCumber and Jeff Wachtel as its … Read the whole story
by Karlene Lukovitz
Heineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to … Read the whole story
by Wayne Friedman
Syndication in the 2010-2011 season has seen much of the same erosion as in previous years. Many shows this season are under their levels … Read the whole story
by David Goetzl
Media companies have been touting the resurgence of the auto category and a Wall Street analyst has put an estimate on it: Spending was … Read the whole story
by Wayne Friedman
As a sponsorship-driven network, devoid of the usual slate of 30-second commercials, the Disney Channel continues to push a different marketing message to TV … Read the whole story
by Karlene Lukovitz
The tide appears to be shifting back in the fast-food chain's favor. Taco Bell's "buzz score" among adults (asking whether they've heard anything about … Read the whole story
COMMENTARY
by Diane Mermigas
Comcast's challenge to unlock the value of non-core or declining assets has been thrown into high gear by The Blackstone Group's move to sell … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Rob Frydlewicz is best known as a veteran agency researcher at agencies such as NWAyer, FCB and Carat. And now he has expanded his … Read the whole story
COMMENTARY
by Jane Clarke
We could fill up several columns with definitions that apply to the concept of digital media, technology and platforms. Continuing on the Digital theme … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How do you market an original TV show when you don't have a place to run promos? When your customers aren't sure where to … Read the whole story
COMMENTARY
by Michael Kokernak
ome of the OTT "over the top" providers politicize their mission by directly attacking the cable and broadcast industries, supposedly on behalf of abused … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Here's what one media executive said about the decision of A&E's History not to air the miniseries "The Kennedys": "They say 'it is not … Read the whole story