Comcast plans to place the "NBC Sports" brand on its collection of regional sports networks that stretch from Boston to Portland. "Something like 'NBC Sports Philadelphia,' 'NBC Sports Chicago,' etc.," … Read the whole story
"We wanted to create something that was a little more breakthrough, that could illustrate our Android phones [and talk about] something beyond price and … Read the whole story
Lower programming expenses helped CBS achieve big financial results in the first quarter of 2011. CBS posted a net income of $202 million, reversing … Read the whole story
The percentage of U.S. households with television has declined for the first time ever, according to new TV "universe" estimates released late Monday night … Read the whole story
Television executives and creators agree that the game changer for TV has been the iPad and various tablets. But just repurposing content for devices … Read the whole story
Dave Thomas, a long-time Nielsen Co. executive who helped cable networks develop the kind of research data that have made them a bigger part … Read the whole story
Pennzoil is focusing on its customers -- how they feel about the brand and how it helps them -- in a new effort, launching … Read the whole story
Harris Interactive recently asked the question: "What are your two or three favorite television shows of all time?" The winner was CBS' "NCIS." Second … Read the whole story
Valvoline is using the program to promote its NextGen motor oil, a product that is 50% recycled. When the company launched the product in … Read the whole story
The television business needs more data on viewership, the infrastructure to support targeted ad delivery and eventually addressable video advertising -- which are all … Read the whole story
Steve McGowan, SVP Research at Discovery, returned to the network after a seven-year stint at Nielsen. Steve has a unique perspective on the evolution … Read the whole story
Six weeks ago, we talked about the resurgence of research in the MediaTech space, about the need to rethink what and how we measure … Read the whole story
Long-time entertainment thinking was that no matter how poor people were they always found a way to own a TV set. No money left … Read the whole story
This time of year, with network upfront presentations in a few weeks, producers and show runners of prospective series have enough to worry about. … Read the whole story
Trendline Interactive's Mike Bloxham gives a shout-out to Turner's truTV stunt, where it challenged viewers to bring 500,000 "Likes" to the network's Facebook page … Read the whole story
Arthur Middleton Hughes, a noted author and vice president at The Database Marketing Institute, says that within companies email marketers struggle to gain an … Read the whole story