The CW has made a major shift by adding key live sports content to its prime-time schedule, enabling it to charge premium ad pricing. Read the whole story

MIAMI BEACH, FL -- Every company between advertiser and publisher "needs to earn its fee," Green told attendees at the POSSIBLE conference. Read the whole story

While more lawmakers and fans complain about the NFL, it remains one of the few places where scale, attention and cultural relevance still arrive … Read the whole story

One might guess under a new Disney leadership, the company is a bit more battle-tested. Kimmel has continued, with his political satire. Read the whole story

Movie viewers see an average of 36 minutes of uninterrupted film content between ad breaks vs. 14 minutes for TV series episodes, Ampere Analysis … Read the whole story